Thor Equities has leased 452 West Broadway in SoHo to Lamy for its flagship U.S. store, company executives announced.
The German maker of high-quality writing instruments signed a long-term deal for the entire three-level, 2,000 s/f building for its first store in North America, which is scheduled to debut in spring 2018.
“We are pleased to welcome Lamy to West Broadway in SoHo, which continues to be one of New York City’s premier shopping destinations for both residents and tourists,” said Melissa Gliatta, COO of Thor Equities.
Situated between Prince Street and West Houston Street, with 30-foot high glass frontage overlooking West Broadway, the property is surrounded by retailers such as Birchbox, DSquared2, Ladurée, DKNY, Missoni, Moleskine and Chobani.
