Newmark Grubb Knight Frank (NGKF) Retail introduced the first U.S. flagship store for the German upscale fashion brand RENA LANGE, owned by parent Rudigier & Partner.
A new storefront on Madison Avenue leads the company’s effort to expand its brands into new markets.
RENA LANGE will occupy the entire 2,550 s/f retail space at 791 Madison Avenue at the southeast corner of 67th Street, which comprises 1,200 s/f on the ground floor, 850 s/f on the second floor and 500 s/f in the basement.
The property is a historic landmark and owner, Friedland Properties, plans a facelift for the façade. The building is located in one of New York’s toniest neighborhoods, surrounded by high-end jewelry boutiques, art galleries and other fashion brands such as Michael Kors, Oscar de la Renta, Giorgio Armani, Alexander McQueen and Chanel, to name a few.
“This is a perfect location for RENA LANGE’s flagship store because those who know and shop the brand live and work in this area,” said Ross Kaplan, senior managing director at NGKF Retail, who represented RENA LANGE with associate director Kate Cohen and senior managing director Michael Dreizen. “The building’s historic designation provides a classic and timeless feel that also reflects the brand’s collections.”
Currently, the RENA LANGE fashion label is sold in the U.S. at luxury retailers such as Saks and Neiman Marcus and at select upscale boutiques only. After being acquired by the parent company a few years ago, RENA LANGE is looking to expand its presence and open more retail locations throughout the U.S., along with a few other Rudigier & Partner brands, including Gloriette, St. Emile and Mabrun. It already has stores in Germany, Austria and the U.K.
“We look forward to continuing our relationship with Rudigier & Partner, and those in its retail portfolio,” said Cohen. “It’s exciting to help the brands branch out in sync with their global growth plans.”