Ron Nelson and Debbi Melman, long-time partners and creative leadership at ad agency Sherman Advertising Associates, today unveiled the new name and brand for their firm: RODE Advertising.
The name, which comes from the abbreviation of their initials RD, reflects the new leadership of the agency, which has a track record of more than 40 years of advertising and marketing geared specifically to the real estate industry.
“We are thrilled to reveal our new name and our leadership role as the driving partners behind one of the real estate industry’s most successful advertising agencies,” Nelson said. “With this re-branding, we mark a new era of creativity and excellent service, the embrace of innovation, and a command of cutting edge technology and techniques that will help our clients stand out and achieve their marketing goals.”
RODE will continue to service the firm’sstable of clients, including current projects on behalf of Milstein, Rockrose, Rose Associates, SL Green and Vornado.
The company’s team of 20+ professionals will remain in its current headquarters location at 902 Broadway in Manhattan, will keep its phone number (212-228-3700) and will retain its affiliation with Bayard Advertising.
“We’ve changed our name and our leadership, and are investing in our future to increase our edge as the strongest creative advertising and branding agency in the industry,” Melman said. “Ron and I have a history of managing this firm together, and we have a common vision for ’Trend Forward’ Real Estate marketing. We have a bright, young team and are confident that RODE will be an industry leader for years to come.”
RODE has developed campaigns for residential and commercial developments across the United States. It is best known for its recent work for The Chrysler Building, Liberty Luxe/Green, The Sheffield and Platinum.
The company focuses on creating memorable brands and delivers their creativity across all platforms. Their range of services include, strategy, branding, print, interactive, video, media planning and buying, search, and social marketing.
