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VR theme park company dives into US market

Legend Heroes Park named R.J. Brunelli & Co. as their exclusive nationwide real estate broker as they enter the U.S. market.

The the Singapore-based indoor VR theme park company will be looking at vacant anchor and sub-anchor spaces at regional malls, as well as freestanding or strip center big-boxes as primary targets for their venues. The park combines virtual and augmented reality tech, like holograms, motion tracking and project mapping, for an immersive experience into rides, games, sports and entertainment.

The park’s modularized concept can be adapted for different building sizes and is split up by genre with a Junior Zone for young children, a Sports Zone, and an Arcade Zone.

The first phase of Legend Heroes Park’s initial location opened earlier this month in Studio City in Macau. A second phase is scheduled to open in late spring, bringing its total footprint to 64,000 s/f. For its U.S. entry, the company is seeking big-box locations in major metropolitan markets across the country, including New York, Atlanta, Orlando, Las Vegas, Los Angeles, San Francisco, Dallas/Ft. Worth, Houston, Chicago, Boston, Denver, San Diego, Virginia, Washington, D.C. and Philadelphia.

Building requirements call for 30,000- to 40,000-s/f spaces with a minimum ceiling height of 16-feet overall, with 40 percent of the space at least 32-feet high for rides, according to Julie T. Fox, R.J. Brunelli’s manager of new tenant representation. Preferred locations should have five million people within 30 miles, with a one-hour maximum driving distance.

“At a time when many mall operators are struggling to fill vacant department store spaces, Legend Heroes Park offers a unique entertainment destination use aimed at people of all ages,” said Fox. “In particular, the flexible concept presents a compelling alternative for properties desiring to present new options that can potentially bring back millennials who have shied away from malls in recent years.”

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