Inspired by the hybrid work revolution set in motion by the pandemic, The Set – a luxury rental building tucked on 10th ave by Hudson Yards – has carved its spaces specifically for executives, entrepreneurs and the like seeking not only a turn-key place to hang their hat while in the city, but also a robust program (The Set Club) where they can conduct business meetings in private conference rooms or business lunches at the residents-only restaurant.
A mix between private club (along the lines of Core Club) and co-working powerhouse brands (e.g. WeWork), the interiors of The Set Club were crafted by design duo March + White, known for their elite private club projects in London. The 43rd floor is comprised of the “leisure” floor programmed for networking, dining (helmed by Chef Dan Kluger) and cultural stimulation while the 44th floor was crafted as the “work” floor with an expansive co-working lounge, Honor Bar curated by Chef Dan Kluger, private conference rooms and a massive golf simulator VR room typically seen at very high end luxury condominium projects. These spaces are complemented by art curated by SugarLift to bolster residents’ creative process, with slightly abstract piecesoffering an opportunity to reflect and create their own objective perspective during the work day.
About March + White / The Set’s Design Inspiration: March & White is a London-based architecture and interior design studio with offices in New York and LA. The firm got their start designing interiors for London’s most elite private clubs including The Arts Club and Devonshire Club in London. They brought this ethos to The Set, a modern, intuitive living experience created for forward-thinking people who want to live, move, work and play in a thoughtfully designed urban home designed for the hybrid workforce. Their main influence was the residents themselves – who are they, what are they looking for, what are their goals. For The Set this means catering to executives and millennials who moved out of the city but are looking for a new take on the classic pied-a-terre for the few days they go to the office but with all the service of a hotel; and also full-time New Yorkers who are on a hybrid schedule and need a functioning space for daily work, meetings, business lunches, etc. MAWD translated this into spaces designed for the residents’ states of mind as they move throughout their day with the themes of ‘initiate, sustain, vigor and renew’ and built out palettes accordingly.
About the Set: Complete with private members club and 280 fully furnished studio, 1-bd and 2-bd residences (down to the linens and towels), the building provides everything residents may need in a day all within the confines of a skyscraper; serviced conference rooms, indoor/outdoor co-working office space amenity on the 44th floor with expansive views of the city and river, private restaurant by Dan Kluger, tasting room, open air pool deck on the 43rd floor, VR room, in-residence grocery delivery, on-site medical concierge, weekly housekeeping, room service and laundry services just to name a few.