Mŏkbar, a new ramen noodle shop, has launched its first location at the historic Chelsea Market.
Following a successful debut at Chelsea Market’s 2014 NY Chili Fest, the restaurant signed a three-year lease to occupy the vacant pop-up space adjacent to Los Tacos No. 1.
“Supporting local food vendors is a key component of Chelsea Market’s vision,” said Michael Phillips of Jamestown. “New York City is known for its diverse and authentic cuisine, and we’re always on the lookout for innovative chefs to introduce to our neighbors and visitors. Mŏkbar demonstrates the type of culinary excellence and traditional techniques we advocate.”
Mŏkbar, a play on words meaning ‘eat bar’ in English and Korean, showcases a hybrid cuisine incorporating traditional Korean soups with fresh Japanese ramen noodles.
By day, the restaurant generates a convenient, yet authentic “on-the-go” noodle experience. During the evening, Mŏkbar converts into a casual sit-down, bar-restaurant that allows diners to view the animated staff of chefs in action as they cook.
“Opening at Chelsea Market is a huge step for us since six million visitors from around the world pass through its concourse,” said founder Esther Choi.
“It’s the perfect platform to launch a distinct cultural experience that will appeal to New York’s diverse visitors.”
● forest city ratner companies
Ridge Hill welcomes Children’s Place
Forest City Ratner Companies (FCRC) announced that The Children’s Place is joining the expanding retail options at Westchester’s Ridge Hill in Yonkers, NY.
“We are very pleased to have The Children’s Place join our team of retailers,” said Kathryn Welch, executive vice president and director of Retail Development for FCRC.
“Whether it’s visiting the LEGOLAND Discovery Center, or dining at one of our family friendly restaurants, Ridge Hill is committed to making this a location for people throughout the region to bring the entire family. The Children’s Place is a terrific extension and complement to our existing offerings.”
The new 3,500 s/f Children’s Place store, which is scheduled to open in July 2014, will be located adjacent to Charming Charlie.
● r.j. brunelli & co.
AAMCO stepping it up a gear
R.J. Brunelli & Co. has been appointed by AAMCO to serve as its exclusive national real estate representative.
The Old Bridge-based firm will work with the transmission and total car care chain’s real estate department to assist new franchisees seeking locations as well as existing franchisees who are looking to open additional shops or relocate following lease expirations.
The chain is seeking 4,000- to 6,000 s/f spaces with 16 ft. ceilings, zoned for automotive use.
Freestanding locations are preferred, but the chain will consider shopping center end-caps that offer the ability to install bay doors and at least six lifts, said R.J. Brunelli account manager Joseph Amecangelo, who is co-directing the AAMCO account with account manager Patti Fiore.