Newmark Group, Inc. today announced its formal rebranding to Newmark.
Newmark Chief Executive Officer Barry Gosin, said, “This rebranding captures the principles, energy and data-driven approach that have further fueled our momentum and provided us with the vision to successfully usher our stakeholders into a rapidly changing future.
“The unique ideology cultivated at Newmark has attracted top market experts seeking a collaborative and entrepreneurial environment. Newmark stands out in the industry for its dynamic culture that embraces technology, champions new opportunities and grows future leaders.”
In a press release, Newmark said its primary impetus for rebranding is “to outwardly reflect the organization’s evolution into a global CRE leader on the forefront of industry trends, with a progressive, stand-out industry culture. “
“2020 has been a tumultuous year during which the entire world has shifted. Newmark is uniquely positioned to lead because we embrace the opportunities that come with change and we leverage those to create exceptional outcomes for our clients and for our people, and to positively impact the communities in which we live and work,” said Newmark Chief Administrative Officer Alison Lewis, who led Newmark’s rebranding effort.
“In addition to being a statement of continued Company evolution, this new brand identity tells a story about our core principles and the enduring commitment to ingenuity and adaptability that has attracted so many of the industry’s top experts to our platform.”
Newmark’s strategic alliance with U.K.-based global real estate consulting firm Knight Frank, domestically and abroad, will continue unchanged.
Lewis concluded, “We’re incredibly proud of our Company’s progression into a true standard bearer across the international commercial real estate arena, and as a leader across a full spectrum of markets and service lines.”
The rebranding is a milestone in Newmark’s transformation over the last decade, during which it has completed over 50 acquisitions and formed strategic partnerships expanding its international reach and scope of services.
The firm itself dates back to 1929 when it was founded by Dave Newmark as a commercial real estate services firm in Manhattan.
The late Aaron Gural joined Newmark & Company in 1953 and, in 1956, he purchased the company with his two partners. In 1972, his son Jeff joined the business and, with his partner, Barry Gosin, propelled the firm’s growth in the 1970s and 1980s, through acquisitions, including Grubb Company& Ellis.
In 2001, they invested in national appraiser Koeppel Tener Real Estate Services, and in 2006, Newmark Grubb formed a strategic partnership with London-based real estate firm Knight Frank becoming Newmark Grubb Knight Frank.
In October 2011, Newmark Grubb Knight Frank was acquired by BGC Partners.
In 2017, Gural became chairman of GFP Real Estate LLC when Newmark Holdings diverged from Newmark Group and changed its name.