Real Estate Weekly
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NAR survey reveals brokers favorite tech tools

MLS websites, smart keys and social media are agents most valuable tech tools, according to a new survey by the National Association of Realtors.

And most want their brokers to provide better predictive analytics (data that predicts trends) CRM tools (tracking customers) and transaction management software 9a high tech spread sheet).

The survey was conducted following the NAR Innovation, Opportunity & Investment Summit in August and focused on Realtors day-to-day use of technology.

According to NAR CEO Bob Goldberg, the survey should help the industry better understand Realtors use of technology, embrace change and identify the tools of the future.

According to the survey, Realtors continue to find the most value in current technology tools that increase efficiency and enhance remote work capabilities.

The three most valuable technology tools, excluding email and cell phones, were local MLS websites/apps (64 percent), lockbox/smart key devices (39 percent), and social media platforms (28 percent).

Realtors are also becoming more familiar with smart home and Internet connected devices and work to stay in touch with the latest trends buyers want in their homes.

The survey found that Realtors are most familiar with security devices (19 percent), home-connected wearable devices (12 percent), and home comfort devices (12 percent).

According to the survey, 41 percent of Realtors were somewhat satisfied with MLS-provided technology and nearly 29 percent were extremely satisfied with their MLS’s technology offerings. Only two percent of respondents do not use any of the technology tools or services that their MLS offers.

The tech tools that have given respondents or their agents the highest number of quality business leads in the last year were social media (47 percent), their MLS site (32 percent), their brokerage’s website (29 percent), and listing aggregator sites (29 percent).

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