Taconic Investment Partners announced that Italian luxury automaker Maserati’s new showroom at 619 West 54th Street — a 326,000 s/f Art Deco commercial property – recently opened.
The building formerly known as Warner Brothers Pictures’ Movie Lab has undergone extensive renovations in preparation for Maserati’s launch.
“We are thrilled to see the showroom open for business,” said Colleen Wenke, vice president of Taconic Investment Partners. “I have no doubt that Maserati will experience great success at 619 West 54th Street and add great value to a quickly growing neighborhood.”
After months of renovations that included new cladding, windows, and an enhanced storefront, the 25,000 s/f showroom offers a rotating display of top selling models, including the always popular Quattroporte.
The opening also marks the first authorized Maserati service center in New York City, and includes pick-up and delivery for all clients. Maserati’s other Manhattan showroom located at 1 York Street has consistently ranked in the top three in sales among 80 authorized dealers nationwide.
“Collaborating with Taconic has been such a pleasure, and we are thrilled to open our second Manhattan showroom in the ultimate destination for luxury automobiles,” said Stuart Hayim, owner of Maserati of Manhattan. “This historic building is the perfect backdrop for our luxury products and we have already begun taking orders.”
The new dealership joins an illustrious group of automakers on a revitalized and growing stretch of Eleventh Avenue in the West 50s, where the industry has regrouped by funneling investment into corporate dealerships and shuttering other locations scattered across the city.
Maserati joins the flagship dealerships of Audi, Mercedes-Benz/smart, and BMW/Mini. Other automakers on Eleventh Avenue currently include Lexus, AUDI Volkswagen, and the Ford-owned Manhattan Automobile Company to the north and east; Fiat, Subaru, Cadillac, Manhattan Jeep Chrysler Dodge, Infiniti, Toyota, and Nissan are south.