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Madison Avenue is getting dressed up by new retailer; Fresh face on Lexington Ave.

Faith Hope Consolo, chairman, and Joseph Aquino, executive vice president of Douglas Elliman’s Retail Group has arranged a first New York flagship for luxury apparel and accessories brand Peter Millar at 536 Madison Avenue.

A member of the Richemont Group of brands, which includes Cartier, Van Cleef & Arpels, Vacheron Constantin, Chloé and Baume et Mercier, Peter Millar is known for its “uniquely proper clothing and broad color palette,” producing everything from casual and formal wear to signature cashmere sweaters, polo shirts and outerwear.

Currently, Peter Millar has dedicated brand stores in Zurich, Palm Beach, and Southampton, as well as in-store shops in fine apparel stores throughout the U.S.


“This label is a perfect fit for the Madison and Worth Avenues of the world,” said Consolo. “For its first New York store, we placed it in a highly visible, multi-level space for instant presence.”

Added Aquino, “Over the years, we have been responsible for many exclusive brands along Madison Avenue, including Cartier, Buccellati, Paul & Shark and Sermonetta. Peter Millar is another example of the synergy of matching the right location with the right retail profile.”

Neighboring stores include Links London, IWC Schaffhausen, Officine Panerai, Alfred Dunhill, and Thomas Pink.

Consolo and Aquino represented the landlord, E PLUS E LLC, and the tenant was represented by their consultant, Hanley Advisors, LLC.

Spa settles on midtown spot

Keller Williams NYC has completed a 6,800 s/f full-floor retail lease at 120 East 56th Street in Midtown Manhattan.

Asanda Aveda, a luxury spa and salon, signed a long-term lease and will occupy the entire second floor of the building.

Julia Maksimova and Marisa Watts of Keller Williams NYC, and William Becker and David Dynak of First Pioneer Properties, represented the landlord, 120 East 56th Street LLC. Luca Paci and Sara Romoli of Platinum Property Group represented the tenant, Asanda Aveda.

“Asanda Aveda has a spa and salon in Soho but wanted to expand to Midtown Manhattan since most of its customers were coming from that part of the city,” said Maksimova.

“The full-floor retail space at 120 East 56th Street provides Asanda Aveda with a prime Midtown Manhattan address for their second location.”

The retail space was previously occupied by the Susan Ciminelli Spa and is currently being built out to meet Asanda Aveda’s needs.

Buffalo’s rides into New York

Fatburger in Murray Hill, the only Manhattan outpost of the popular West Coast burger chain, is bringing Buffalo’s Cafe’s quick serve model, Buffalo’s Express, to New York City.

The new Buffalo’s Express, known for its savory wing varieties, will join forces with Fatburger to be the first co-branded unit on the East Coast at 509 3rd Avenue.

“The New York Fatburger location has already received such a great response in the area,” said Dennis Riese, chairman and CEO of The Riese Organization.


“Since burgers and wings complement each other well, we jumped at the chance to add a Buffalo’s Express to the current Murray Hill location.”

Andy Wiederhorn, CEO of Fatburger and Buffalo’s Cafe, said, “Co-branding has proven to be a successful model for us and we anticipate a bright future for Buffalo’s Express in this bustling Manhattan neighborhood and additional FatBuffs in New York.”

Bank to open at Madison Green

Rose Associates announced that it recently signed a 15-year lease with TD Bank, N.A. for 3,428 s/f at Madison Green, a building located on the southeast corner of Broadway and 23rd Street.

The space includes more than 150 feet of frontage on Broadway and 23rd Street, and it is adjacent to the N/R subway.

TD Bank, which is expected to open in the summer of 2014, will join area retailers that include Restoration Hardware, Brooks Brothers, Eataly and Shake Shack.

Bruce Spiegel, senior managing director for Rose, represented the property owner in the transaction. Christian Stanton and Joanne Podell of Cushman Wakefield represented TD Bank.

“This is a highly sought after street-level space in the heart of the Flatiron,” said Spiegel.” Rose developed Madison Green over 25 years ago, and has handled leasing of the building’s retail and garage space ever since.

TD Bank will join other national retailers at the property, including LensCrafters, Papyrus and FedEx.

Metrotech making a full meal of it

Forest City Ratner Companies (FCRC) announced Hale & Hearty Soups is the latest restaurant to sign a lease at Downtown Brooklyn’s MetroTech Center.

Last month Chipotle opened for business at 1 MetroTech Center and renovations at Au Bon Pain’s MetroTech location are also nearing completion.


“Downtown Brooklyn is fast becoming proof positive that healthy, delicious and affordable dining is what customers want,” said MaryAnne Gilmartin, president and CEO of FCRC.

“With 100,000 office workers and 15,000 residents in the neighborhood, MetroTech is an ideal location for new restaurants. As the Downtown Brooklyn business hub continues to transform, we expect even more great food options to open in the area.”

Hale & Hearty Soups signed a 10-year lease for 1,760 s/f and is slated to open in Fall 2014. There are 30 Hale and Hearty locations in Manhattan, Brooklyn, and Long Island.

“With a high concentration of day-time foot traffic and close proximity to Downtown Brooklyn’s many subway lines, MetroTech Center is a very attractive place for local and national dining outposts to set up shop,” said Ali Esmaeilzadeh, who heads office leasing at FCRC.

FCRC is also adding a outdoor furniture throughout the MetroTech Commons in May.

Lee brings Fresh face to Lexington Ave.

The New York office of Lee & Associates NYC LLC has arranged a long-term lease for fresh & co. at 1260 Lexington Avenue, after relocating the former tenant, Chirping Chicken, to 1560 Second Avenue.

Lee NYC senior managing director and principal Brad Schwarz held the exclusive agency for the 1,200 s/f Lexington Avenue space. It represents fresh & co.’s 10th Manhattan unit.

“Clearly, fresh & co. is a leader in health-oriented quick-service restaurants that source local farms,” said Schwarz. “And because this is an area known for its affluent residential base, and concentration of top-rated schools, it’s an ideal neighborhood for an organization committed to great food and sustainable practices.”

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