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Deals & Dealmakers

Lifestyle Development Firm Acquires 9 Sites, $2B in Residential Development Underway

Houston-based Vero Sade is seeking to enhance the way people live by creating experiential, design and wellness-focused environments that simultaneously foster individuality and community. Founded in 2021 by forward-thinking private equity and real estate investment veterans Daniel Bassichis and Yoni Sade, the vertically integrated lifestyle development firm is leveraging a successful, decades-rich background that spans commercial real estate and private clubs to hospitality and retail to deliver unique experiences for customers and efficiencies for its investors. 

“The events of recent years have left our society severely fragmented and disconnected, reinforcing the value of human connection,” said Sade. “We see Vero Sade as an innovative, lifestyle-driven platform that reimagines and fosters interpersonal interactions and connections. Our long-term vision is to thoughtfully and efficiently introduce an array of one-of-a-kind concepts, ranging from hospitality and residential to retail, that utilizes placemaking, design, technology, personalization and programming to bring people together.” 

“Vero Sade’s vertically-integrated model bypasses the fragility of the supply chain and will enable us to deliver a more curated and higher-caliber product in a shorter timeframe, and without compromising on quality or aesthetics,” adds Bassichis.  

To fuel concepts that it will design, develop, build, and in some cases operate, Vero Sade has been quietly acquiring prime sites and properties nationwide for its various brands, which will span member clubs, gyms, retail, custom homes and hospitality. Initial efforts, however, will focus on assets in the multifamily sector. To date, the Vero Sade pipeline includes $2 billion in residential development and approximately 4,500 units planned across the Dallas, Houston, San Antonio and Orlando metros. 

In addition to co-founding Vero Sade, Yoni Sade is the chairman of Sade Capital, specializing in acquisition, development and management of multifamily and single assets, which provides full-service investment options for core, core-plus, value-add and special situation real estate opportunities. Daniel Bassichis is a Goldman Sachs alum who is also the co-founder of New York and Texas-based Vero (formerly Admiral Capital Group), a 15-year-old investment firm that seeks not only to create value, but also make a positive social impact. His business partner is noted philanthropist, Olympian and Basketball Hall of Famer David Robinson. 

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