Kimco Realty Corp. has commenced construction on The Boulevard, the company’s $186 million redevelopment of the former Hylan Plaza shopping center on Staten Island, New York.
The retailer lineup for the grocery-anchored Kimco Signature Series redevelopment includes brands such as ShopRite, Alamo Drafthouse, Marshalls, Ulta, PetSmart and LA Fitness.
The 460,000 s/f open-air center, which will feature a multi-level “main street” format, is scheduled to open in early 2020.
“The Boulevard is 80 percent preleased as construction begins, demonstrating the solid demand we continue to see in the marketplace, particularly from necessity, discount, health and beauty, and entertainment concepts, which we consider to be in the sweet spot of retail,ˮ said David Jamieson, Executive Vice President and Chief Operating Officer at Kimco.
“With a full roster of thriving national and regional brands already committed, it’s evident that investing in our portfolio through redevelopment is a clear path to organic growth and value creation for our shareholders.”
Hylan Plaza’s transformation into The Boulevard will result in a newly-constructed, multi-story center with a “town square” feel, where ground-level retail shops and restaurants face a main street plaza with sidewalks and outdoor dining.
The second level accommodates larger anchor tenants and entertainment attractions, with multiple access points providing connectivity across the two levels.
Regional grocer ShopRite will headline the redevelopment, moving from a nearby location into a 68,000 s/f space at The Boulevard.
Alamo Drafthouse, well known for its food and beverage service brought to the theater seats, will open a 46,000 s/f cinema, its first location in the Staten Island borough. Marshalls, Ulta, PetSmart and LA Fitness are expanding their presence in the Staten Island market with new locations at The Boulevard.
The project sits along Hylan Boulevard, a major commercial corridor that sees close to 50,000 cars per day, and is accessible from all parts of the island.
The densely populated Staten Island is New York City’s wealthiest outer borough, and the site has a three-mile population of 156,000 with an average household income of $97,000.
The Boulevard comes on the heels of Kimco’s completion of three additional redevelopment projects on Staten Island, where the company owns five properties totaling approximately one million square feet, making it one of the borough’s largest retail landlords.
Since 2013, Kimco has invested in the transformation of over 560,000 square feet of retail on the island with additional phases underway, consistent with its 2020 Vision strategy to create value through the redevelopment and densification of its existing portfolio, clustered around major metropolitan markets.
“The Boulevard will bring a host of benefits to the people of Staten Island,” said Josh Weinkranz, President, Northeast Region at Kimco. “Along with renewed economic activity and jobs, both construction and permanent, we’re providing this community with new and exciting retail and entertainment options, and a shopping and dining experience unlike any other on the island.”
