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Mergers and AcquisitionsResidential

Keller Williams NYC and Keller Williams Tribeca announce merge and ownership change

Keller Williams NYC and Keller Williams Tribeca, part of the Keller Williams family, have announced today its Manhattan offices have been appointed to Rich Amato, a highly successful real estate veteran and Keller Williams franchise owner.

Originally Keller Williams NYC in Midtown and Keller Williams Tribeca were separately run in two different offices, but as of today the firms will be consolidated into a single Keller Williams New York City (KWNYC) office composed over 350 agents in total.

Moving forward, KWNYC expects to further grow to continue as it takes full advantage of the business efficiencies/benefits this move creates for consumers and agents alike with the cohesiveness of New York City office and the Tri State region offices.

The newly consolidated organization will be housed temporarily in the Tribeca location at 379 Broadway until further notice. However the firm is already negotiating for new office space, and anticipates having it fully consolidated into a new Manhattan office location within the next 90 days.


Rich Amato comes to Keller Williams with nearly 23 years of real estate experience in property management and brokerage. Prior to this purchase he owns Keller Williams franchises on Long Island and is an investor in others.  He attended John Jay College where he studied law.

The firm will be managed by former Tribeca Team Leader/CEO Mark Chin. Chin successfully led the Tribeca office since 2016 where he was responsible for launching the firm and growing it to 160+ agents. During his tenure as Team Leader he built a New York-centric, best-in-class educational city for NYC agents and within the last year, 26 of his top 30 agents had their best year ever in a difficult real estate environment.


Mark Chin has 15 years of real estate experience, most recently as Keller Williams Tribeca’s Team Leader.  Prior, Chin worked in residential sales and rentals as a licensed real estate salesperson in both Town Residential and Citi Habitats. From the 1980s-early 2000s Chin held top-level positions in the finance industry. He holds a BA from Columbia University in Economics and Philosophy and an MBA from NYU Stern School of Business in Finance and Statistics.

 “Having much experience in the Keller brand I am excited to now be able to grow it in Manhattan. Consolidating our team and agent force will only strengthen our brand and reach within the industry and community,” said Amato.  

“I believe there is no single entity better suited to compete and win in this market than Keller Williams,” explains Chin. “With the full force of Keller’s new technology suite here in New York and agents learn that we only charge them maximum $53,000 to do business with us, regardless of their production, I am sure agents across New York City will feel the same way.”

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