ABS Partners Real Estat announced that ROYCE’ Chocolate, the Japanese confectioner, will open its first United States location at 509 Madison Avenue in midtown Manhattan.
ABS Partners Retail Leasing team members Dean Valentino and Jay Einbender represented Royce’. The chocolatier will occupy 375 s/f of retail space in the 21-floor, high-rise office that was constructed in 1929.
“With the success of its business overseas, it was important to Royce’ that it open a U.S. location to continue expanding its business,” said Valentino. “The company now has a great New York City location, the perfect place to introduce its products to a U.S. audience.”
Royce’ was founded in 1983 in Sapporo, Japan, starting with a factory in Hokkaido. It started out as a small local confectionary and has now grown to include over 40 overseas locations.
With the completion of its 54,700 s/f site in Hokkaido, the president of Royce’, Yasuhiro Yamazaki, was finally able to realize his dream of sharing his chocolate with his friends in the United States. This makes the location at 509 Madison Avenue a special company milestone and the first opportunity for Americans to sample Royce’ offerings.
Royce’ is most well-known for its signature product, Nama Chocolate. Nama Chocolate is a combination of chocolate with fresh cream, and a hint of liqueurs. “Nama” translates into “fresh” and comes in a variety of flavors like Champagne, Bitter and Green Tea.