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IT’SUGAR To Open World’s First Candy Department Store

IT’SUGAR, known for its over-the-top sweets, giant candy, and sugar creations, opened the world’s first candy department store at the American Dream mall last weekend.

At three stories and over 22,000 s/f, IT’SUGAR American Dream will be a one-of-a-kind experience greeting visitors with a three-story tall Statue of Liberty replica covered in over 1.5 million Jelly Belly beans.

Inside, customers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly ten-thousand lollipops. Surrounding the garden is over 5,000 s/f of candy bins. The second floor is home to dozens of branded shops like Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese’s, Kellogg’s, and more.

Coming Spring 2020 to IT’SUGAR’s third floor will be a new Oreo café concept called Oreo TWISTiD. American Dream will include over 450 retail, food and specialty shops and a slew of entertainment offerings including DreamWorks Water Park and Nickelodeon Universe Theme Park; a 16-story Big Snow Indoor Ski & Snow Park; Kidzania; a live Performing Arts Theater; a 300-foot tall Observation Wheel; a Sea Life Aquarium, Legoland Discovery Center; The Rink (NHL-sized ice rink); and The Dining Terrace with over fifteen full service restaurants and the world’s only Munchie’s Food Hall.

IT’SUGAR injects sweetness into the American Dream Mall

American Dream will be the second largest retail and entertainment center in the United States covering approximately three million square feet with a superb location 20 minutes outside NYC.

“Creating a candy department store has been a long-time dream of mine,” said Jeff Rubin, Founder and CEO of IT’SUGAR. “I’ve been thinking about this concept for over 25 years and our IT’SUGAR team is thrilled to partner with American Dream to make it a reality. There is nowhere else like American Dream and we look forward to immersing the property’s millions of guests into the world of IT’SUGAR.”

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