Bonobos, the largest Internet-launched men’s clothing brand in the United States, will launch its first flagship location in the Flatiron District in June 2015.
Bonobos Guideshop Fifth Avenue, a two-story, 4,000 s/f space at 95 Fifth Avenue, on the southeast corner of Fifth Avenue and 17th Street, will operate as a personal extension of Bonobos’ customer service for those wanting to see and try on the clothing in-person before making a purchase.
“The Bonobos team is thrilled to open our highest profile Guideshop in the heart of one of Manhattan’s most prominent shopping destinations, just blocks from our headquarters,” said Andy Dunn, CEO and Founder of Bonobos.
“We’re excited to introduce our phenomenal brand and revolutionary way of shopping on the world stage and to meet our guy where he works, lives, and plays downtown,” added Dunn.
“This is an amazing branding opportunity for Bonobos,” said Justin Fantasia, an associate at RKF who represents the tenant and negotiated the lease on their behalf.
“With the Flatiron District’s strong residential demographics and its booming start-up and technology workforce, 95 Fifth Avenue presented an opportunity that simply could not be passed up. It allows the brand to plant a flag front and center in a market brimming with their core customer.”
RKF vice president Beth Rosen and managing director Richard Gelber represented the landlord, an affiliate of KLM EQUITIES INC., in the 10-year lease; Kenneth Cole previously occupied the space.