Keller Williams brokers Ilan Bracha and Lisa Joa hit a sweet spot in pricing that sparked a bidding war over a Soho loft.
The pair listed Unit 5W at 565 Broadway at $3.9 million and sold it within 10 weeks for $4.2 million.
“After researching and analyzing the market, we realized there was a huge demand for large renovated lofts in SoHo,ˮ said Bracha. “By pricing the apartment well, we created an opportunity for a bidding war.ˮ
The war was won by a foreign buyer who swooped in with an all-cash offer for the 2,740 s/f unit.
The three bedroom, 3-bath pre-war apartment has a keyed elevator, oversized windows, high ceilings, hardwood floors and custom built-in sound and storage systems.
The kitchen is granite with Boffi cabinetry and there is two zone central air and a washer-dryer.
Tim Scott at Corcoran brought in the buyer.
The Soho sales market has been sizzling recenlty with the median sales price going up over a million dollars in the last year to $3,247,500, according to Trulia.
Average price per square foot for homes in SoHo was $2,036 in the most recent quarter, which is 46.37% higher than the average price per square foot for homes in New York.
MANHATTAN
Upper West Side
304 W75th St. #17F
$362,000
Pre-war co-op studio in a full-service building. Windowed, renovated kitchen with stainless steel appliances, hardwood floors, high ceilings and extra storage. Close to Fairway, Citarella, Trader Joe’s, Riverside Park and all public transportation. CC: $976. Asking price: $362,000. On the market: 3 weeks. Agents: Sheryl Berger, Argo Real Estate; Cynthia Cincotti, Douglas Elliman Property Management.
45 W67th St. #8C
$1,500,000
1,014 s/f two bedroom, 1.5 bath condo with hardwood floors, updated windowed kitchen with Sub-Zero fridge and granite countertops, separate dining area, North and South exposures and a washer-dryer. Full service doorman building with common storage, bike storage and interior courtyard. CC: $938. Asking Price: $1,450,000. Time on the Market: 34 days. Agents: Charles Stern; Kristina Leonetti, Corcoran Group.
Upper East Side
151 E83rd St. #1B
$510,000
Four room, 1-bedroom, 1-bath co-op in a 1929 co-op. 9 ft. beamed ceilings, hardwoods, walk-in closets throughout. Bonus room ideal for a library or study. Amenities include residents’ garden, roof deck, private storage, central laundry room and video security. Asking Price: $535,000. CC: $1,467. Days on the Market: 17 weeks. Agents: Ogden Starr, Brown Harris Stevens; Justin Kotcher, Citi Habitats).
Turtle Bay
345 E50th St. 4F
$1,800,000
Floor-through two bedroom, 2-bath with keyed elevator access, indoor solarium and two outdoor spaces. Open, eat-in kitchen with center island, stainless steel appliances, wine fridge and espresso/cappuccino machine. Hardwood floors, private storage unit, 10 ft. ceilings and washer/dryer. Boutique condo offers 24-hour concierge service and gym. CC: $2,004.85. Asking Price: $1,800,000. Days on Market: 7. Agents: Corey Wecler, City Connections Realty; Jonathan Conlon, Corcoran.
Murray Hill
5 Tudor City Pl. #1839
$537,000
370 s/f high-floor studio in Windsor Tower. Corner apartment with wrap-around terrace offering views North towards the UN and East facing the river. Wood floors, great storage space, high beamed ceilings and oversized windows. Pet friendly, pre-war co-op with full time doorman, maintenance staff, laundry room, fitness center, community room, storage room, bike room and lobby level convenience store. Maintenance includes electricity.CC: $1,168.58. Asking price: $550,000. Time on the market: 154 days. Agent: Kristina Ojdanic, The Corcoran Group.
Gramercy
205 Third Ave. #3K
$830,000
One bedroom, 1-bath co-op in Gramercy Park Towers. Crown moldings throughout, generous closet space. Renovated kitchen with stainless steel appliances. Renovated bathroom. Private west-facing terrace. 24-hour doorman, concierge, fitness center, roof deck, garage. Asking Price: $849,000. CC: $838.88. Days on the Market: 23 weeks. Agent: Elaine Mayers, Citi Habitats.
Greenwich Village
88 Bleecker St. #6M
$685,000
One bedroom, 1-bath penthouse at The Atrium. Renovated pass-through kitchen with dishwasher, hardwood floors, entry foyer. Building has a virtual doorman, 24-hour surveillance and package acceptance, laundry room, bike room and storage facilities. CC: $1,064. Asking price: $675,000. Days on Market: 14. Agents: Allison Block and Shannah Miller, City Connections Realty; Annette Akers, The Corcoran Group.
BROOKLYN
Prospect Heights
535 Dean St. #808
$1,750,000
Two bed, 2-bath 1,800 s/f condo in full service Newswalk building. Home office now set up as guest bedroom. Wall-to-wall north facing windows with Manhattan view. 24-hour doorman, garage, two zone heating and AC. Master bedroom with his and her closets plus walk-in closet. En suite bathroom with shower and jacuzzi. CC: $1,465. Asking Price: $1,725,000. Time on the Market: 120 days. Agents: Mary Lowe, Corcoran Group; Phyllis Elliott, Corcoran Group.
