
Robert De Niro and his son, Douglas Elliman broker Raphael, this morning announced a plan for a major new hotel and retail concept in Shanghai.
The De Niros are partnering with Ira Drukier and Richard Born of BD Hotels, Sam Natapoff of Empire Global Ventures LLC, Wilson Lu of Amerasia S&T Corp, and Tribeca Enterprises for the project dubbed Project 179 on Nanjing Road in the waterfront Bund district in central Shanghai, which serves as the financial capital of China.
- A 80,000-square-foot, five-star
boutique hotel, similar to the successful Greenwich Hotel, Bowery Hotel and others developed by De Niro, Drukier, and Richard Born in New York City; - 200,000 to 300,000 square feet of space housing a roster of marquee tenants – including retailers from across the globe;
- Multiple restaurants led by accomplished restaurateurs currently operating distinguished establishments in the United States; and,
- A cultural performance center and multi-screen cinema hosting film, music, theater and the arts.
“This type of effort would ensure that the district lives up to its full potential,” Drukier said. “All of us are looking forward to exploring this opportunity to create an exceptional development. This is truly an exciting moment in Shanghai’s history and future.”
“This joint venture demonstrates that when West meets East with a shared vision, great things can be accomplished. Project 179 will bring a little of New

York City to Shanghai so that two of the great cities of the world will live together in the Bund,” said Sam Natapoff, President of Empire Global Ventures LLC.
Sam Natapoff currently serves as President of Empire Global Ventures.