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Celebrity chef to open zero waste restaurant at 1165 Broadway

CBRE announced today the completion of a 930 s/f lease for new restaurant Scen Rising by entrepreneur Maximilian Koenig and celebrity chef, author and educator Matthew Kenney at 1165 Broadway.  

The CBRE retail brokerage team of Henry Rossignol and Anthony Stanford arranged the new retail lease on behalf of both the landlord and tenant. The asking rent was $325 psf

The first location of Scen Rising is an introduction to Matthew and Maximilian’s broader vision. Debuting a tech-forward infrastructure, unique culinary compositions and becoming the only zero-waste certified restaurant in New York, Scen Rising will aim to define the new normal at their opening this winter. 

The new tech-forward food restaurant will be located on the ground floor of 1165 Broadway, a newly renovated five-story office building owned by David Haddad located in the heart of NoMad along the area’s prime hotel and restaurant corridor. The quick service, plant-based eatery aims to enhance both human and environmental health. The goal of the collaboration is to build the first scalable, circular farm-to-table model fit for every environment.

“We’re thrilled to have helped Maximilian and Matthew find the first of many planned locations for this new concept – one we believe will be an incredible success in the NoMad neighborhood,” said Rossignol. “We are also excited to be seeing an uptick in retail and restaurant leasing in NYC after a very challenging time.” 


Matthew Kenney is one of the world’s leading chefs at the forefront of plant-based cuisine, an author of 12 cookbooks and a best-selling memoir, a culinary educator and CEO of Matthew Kenney Cuisine, a multifaceted lifestyle company specializing in plant-based cuisine throughout several unique markets. He currently runs over 45 restaurant locations. 

Entrepreneur Maximilian Koenig has committed his life to fighting climate change and accelerating global access to healthy nutrition. 

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