Category : Marketing and Public Relations

Relevance International launches new digital arm
Marketing and Public Relations

Relevance International launches new digital arm

REW
by REW3560
Relevance International, a public relations and brand strategy agency specializing in real estate, hospitality, corporate and luxury goods, has officially launched its digital media arm, Relevance Digital. Spearheaded by Liz Chambers, the digital strategist behind a number of industry-leading luxury and consumer brands including Laura Mercier, Frédéric Fekkai, Shiseido Cosmetics...
Essex Crossing goes “big-game hunting” for high-profile office tenants
FeaturedMarketing and Public RelationsOffice Market

Essex Crossing goes “big-game hunting” for high-profile office tenants

REW
by REW2618
Delancey Street Associates, the team of investors behind Essex Crossing, is hoping to land at least one distinguished company at its Lower East Side development by offering a ready-made campus environment. “We’re big-game hunting,” said Josh Kuriloff, the Cushman & Wakefield executive handling the marketing campaign for the site’s 350,000...
Multiple messaging platforms
Marketing and Public RelationsViews

Multiple messaging platforms

REW
by REW1394
By Linda S. Alexander, President, Alexander Marketing Corp. So many ways to get the word out! Public relations used to be one of the holy triad of marketing mediums, alongside advertising and direct marketing. But today, PR is an umbrella for multiple platforms, not the least of which is social...
Curating your brand’s image through integrated marketing
Marketing and Public RelationsViews

Curating your brand’s image through integrated marketing

REW
by REW1860
By Sarah Berman, founder & president, The Berman Group Working in any competitive industry, especially one as unpredictable as real estate, you will inevitably encounter a seemingly endless stream of challenges. As the pressures of the industry converge, one of the most crucial tasks becomes keeping the quality of your...
When you are striving for recognition and visibility, it’s time to try PESO
Marketing and Public RelationsViews

When you are striving for recognition and visibility, it’s time to try PESO

REW
by REW2218
By Filomena Fanelli, CEO/Founder, Impact PR & Communications Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs...
Excellence in real estate PR from ink masters
Marketing and Public Relations

Excellence in real estate PR from ink masters

REW
by REW1967
For more than 20 years Great Ink – one of the nation’s leading real estate public relations firms — has been focused on two things: getting “great ink” for its clients; and assembling a dedicated, stable team of outstanding professionals to deliver that “ink” every day. “I’m as proud of...
Marketing and Public Relations

Winning strategy addresses interest of all stakeholders

REW
by REW1519
By Frank Marino, President and CEO, Marino New York City has always been a city in transition. Over the last decade in particular, we have seen several new significant neighborhoods emerge, including the Hudson Yards district, Downtown Brooklyn, and a number of others. The city is now poised to finalize...
Publicity is still the most credible brand identification
Marketing and Public Relations

Publicity is still the most credible brand identification

REW
by REW1993
By Linda S. Alexander, President Alexander Marketing Corp. I am always amazed at how little is known about the role of public relations in helping businesses grow. Unlike Ab Fab’s homicidal narcissist Edina Monsoon or Sex in the City’s never-at-the-office Samantha Jones, public relations consultants are really the nuts and...