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Marketing and Public Relations

Gearing up for Generation Z

By Linda Alexander, President Alexander Marketing Corp. The real estate space has been traditionally segmented by age demographics, especially in such well-defined primary markets as New York Metro. Even today, developers, property owners, senior...

Q&A: The changing landscape of PR & Marketing

Lara Berdine, EVP of Quinn, one of the leading PR firms in commercial, residential and retail real estate, discusses the changing landscape in PR and marketing with Cassie Small, SVP, and Thiago Viana, AVP. Lara: Thiago, how has the communications...

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