The Real Estate Board of New York announces new leadership roles
The Real Estate Board of New York (REBNY), the City’s leading real estate trade association, today announced three additions to its senior leadership team. Sandhya Espitia has
Category : Marketing and Public Relations
The power of public relations to shape geography
By Sarah Berman President and Founder, The Berman Group The fluid nature of New York City’s neighborhoods presents endless opportunities for real estate professionals.
The untold story: Real estate’s New York essentialism
By Frank Marino, CEO, Marino PR The real estate industry is to New York City what tech is to Silicon Valley. They are symbiotic. From
CRE marketing strategies combine new, old digital tools
If there is one indisputable adage in the world of commercial real estate digital marketing, it is that “Content is King.” Yet, in the constantly-evolving
DOB kicks off safety week with new slogan
Acting Buildings Commissioner Thomas Fariello, R.A. announced the official kick-off of the Department’s annual Construction Safety Week activities designed to raise awareness about the critical
Gearing up for Generation Z
By Linda Alexander, President Alexander Marketing Corp. The real estate space has been traditionally segmented by age demographics, especially in such well-defined primary markets as
Q&A: The changing landscape of PR & Marketing
Lara Berdine, EVP of Quinn, one of the leading PR firms in commercial, residential and retail real estate, discusses the changing landscape in PR and
Give your real estate media relations strategy some CPR
By Dan Johnson, Senior Account Executive, R&J Strategic Communications No matter where you live, work or play, at some point a real estate decision was
Pace delivers logic and magic in real estate marketing campaigns
Back in 1948, President Truman was in the White House. “South Pacific” premiered on Broadway. The minimum wage was raised to 75 cents an hour.
How social media can help your building stand taller on New Yorkʼs busy skyline
By Sarah Berman, President, The Berman Group Commercial and residential real estate developments now rely on social media campaigns for marketing that is targeted, and