Gearing up for Generation Z
By Linda Alexander, President Alexander Marketing Corp. The real estate space has been traditionally segmented by age demographics, especially in such well-defined primary markets as
Category : Marketing and Public Relations
Q&A: The changing landscape of PR & Marketing
Lara Berdine, EVP of Quinn, one of the leading PR firms in commercial, residential and retail real estate, discusses the changing landscape in PR and
Give your real estate media relations strategy some CPR
By Dan Johnson, Senior Account Executive, R&J Strategic Communications No matter where you live, work or play, at some point a real estate decision was
Pace delivers logic and magic in real estate marketing campaigns
Back in 1948, President Truman was in the White House. “South Pacific” premiered on Broadway. The minimum wage was raised to 75 cents an hour.
How social media can help your building stand taller on New Yorkʼs busy skyline
By Sarah Berman, President, The Berman Group Commercial and residential real estate developments now rely on social media campaigns for marketing that is targeted, and
Relevance International launches new digital arm
Relevance International, a public relations and brand strategy agency specializing in real estate, hospitality, corporate and luxury goods, has officially launched its digital media arm,
How to become a media source for your industry
Journalists and public relations agents are often on different sides of the same coin when it come to disseminating information. But when it comes to
NEW DEVELOPMENTS: Leasing starts at The Lewis, Sotheby’s takes reigns at Roslyn Landing
● JOY CONSTRUCTION / MADD EQUITIES Leasing underway at The Lewis Douglas Elliman Development Marketing (DEDM) has launched leasing at The Lewis, the new rental
Theater House offers spot for top (retail) performer
A 7,800 s/f retail space at the base of Theater House, a 22-story luxury glass residential tower at 237 East 34th Street in Murray Hill,
Essex Crossing goes “big-game hunting” for high-profile office tenants
Delancey Street Associates, the team of investors behind Essex Crossing, is hoping to land at least one distinguished company at its Lower East Side development