Category : Marketing and Public Relations

Caesars Entertainment and SL Green Announce Expansion of Caesars Rewards® Partnership to New York Businesses as Part of Times Square Gaming License Bid
Marketing and Public Relations

Caesars Entertainment and SL Green Announce Expansion of Caesars Rewards® Partnership to New York Businesses as Part of Times Square Gaming License Bid

REW
by REW2014
Caesars Entertainment (“Caesars”) and SL Green Realty Corp (“SL Green”) today announced a new Caesars Rewards® partnership for local merchants in greater New York City as a part of their pursuit of a gaming license in Times Square. When Caesars Palace Times Square opens in Manhattan, Caesars Rewards members will be able...
John Simone joins Cord Meyer Development as Chief Operating Officer
Marketing and Public Relations

John Simone joins Cord Meyer Development as Chief Operating Officer

REW
by REW3411
John Simone, a senior real estate executive with over 30 years of experience in all asset classes, has joined Cord Meyer Development Company as Chief Operating Officer. The announcement was made by Cord Meyer President and Chief Executive Officer Matthew Whalen. “John is an analytical decision maker with proven leadership...
The power of public relations to shape geography
Marketing and Public RelationsViews

The power of public relations to shape geography

REW
by REW3788
By Sarah Berman President and Founder, The Berman Group   The fluid nature of New York City’s neighborhoods presents endless opportunities for real estate professionals. The never-ending process of building and renovation can transform a familiar street, while tenant trends altar the business profiles of districts. New names for areas...
The untold story: Real estate’s New York essentialism
Marketing and Public RelationsViews

The untold story: Real estate’s New York essentialism

REW
by REW4838
By Frank Marino, CEO, Marino PR The real estate industry is to New York City what tech is to Silicon Valley. They are symbiotic. From what is easily seen — including our soaring, world-famous skyline — to what is often unseen — including generous and wide-ranging philanthropic efforts — real...
CRE marketing strategies combine new, old digital tools
Marketing and Public RelationsSponsored

CRE marketing strategies combine new, old digital tools

REW
by REW12574
If there is one indisputable adage in the world of commercial real estate digital marketing, it is that “Content is King.” Yet, in the constantly-evolving world of social media platforms, finding the most efficient and effective vehicles to disseminate that content to increase brand presence and drive business is an...
DOB kicks off safety week with new slogan
Marketing and Public Relations

DOB kicks off safety week with new slogan

REW
by REW3301
Acting Buildings Commissioner Thomas Fariello, R.A. announced the official kick-off of the Department’s annual Construction Safety Week activities designed to raise awareness about the critical importance of safety on the work site. In addition, DOB unveiled a new public awareness campaign with the slogan, “Safety. The only job more important...
Gearing up for Generation Z
Marketing and Public Relations

Gearing up for Generation Z

REW
by REW4716
By Linda Alexander, President Alexander Marketing Corp. The real estate space has been traditionally segmented by age demographics, especially in such well-defined primary markets as New York Metro. Even today, developers, property owners, senior brokers and established consultants tend to skew age-wise between Baby Boomers and Generation X, with early...
Give your real estate media relations strategy some CPR
Marketing and Public Relations

Give your real estate media relations strategy some CPR

REW
by REW4871
By Dan Johnson, Senior Account Executive, R&J Strategic Communications No matter where you live, work or play, at some point a real estate decision was made. Whether it was the amenity level of your apartment building or the precise location of your office, real estate has direct influence over almost...