Category : Marketing and Public Relations

New York is a neighborhood kinda place
Marketing and Public Relations

New York is a neighborhood kinda place

REW
By Frank Marino, President, Marino New York has always been a city of neighborhoods. Never before has this been more true. Or exciting. Settled in droves by eager new residents, the neighborhoods throughout the five boroughs were historically more identifiable by their ethnic make-ups and cultural DNA. Yet in recent...
Media training a key to successful interviews
Marketing and Public Relations

Media training a key to successful interviews

REW
By Jeannette Boccini, executive vice president, Didit For more than two decades, I have arranged and monitored hundreds of media interviews for commercial and residential real estate and A/E/C executives. Many of these interviews have resulted in great coverage that has increased the positive visibility of my clients, or, in...