Buffalo Wild Wings, the national restaurant and sports bar chain, has leased its first Midtown Manhattan location in Times Square.
Steps from the Bowtie, Buffalo Wild Wings will occupy the entire building at 253 West 47th Street.
The lease caps off Buffalo Wild Wings’ lengthy search for the right location. “In Manhattan, you are often challenged by columns, low ceilings and other characteristics that get in the way of properly representing the one-of-a-kind experience and energetic atmosphere that Buffalo Wild Wings provides,” said Michael Gleicher of Winick Realty Group.
Located between Seventh and Eighth Avenues, the Buffalo Wild Wings flagship restaurant at 253 West 47th Street will encompass over 15,000 s/f of dining and entertainment, including a 5,000 s/f ground floor with 22-foot ceilings.
The building includes a 2,000 s/f mezzanine and two lower levels, along with a 2,000 s/f roof deck for outdoor dining. The location also gives Buffalo Wild Wings an opportunity for branding and LED signage in the heart of the sports capital of the world. With the Giants, Jets, Yankees, Mets, Rangers, Knicks, Nets and other teams in the area, Gleicher anticipates New Yorkers to visit often to take in the atmosphere and enjoy a beer and a bite while watching their favorite team.
“Times Square is the perfect place for Buffalo Wild Wings to plant their flagship in New York City,” said Gleicher. “The city has been waiting with excitement for a Buffalo Wild Wings to come into Manhattan and their concept will be a sensational addition to the area for sports fans, families and tourists alike.”
Gleicher and CEO Jeff Winick represented Four M Capital LLC, the area franchisee for Buffalo Wild Wings. Based in White Plains, NY, Four M Capital LLC currently owns and operates 13 Buffalo Wild Wings units in the New York metro market. Landlord Friedland Properties was represented in-house by Aaron Prince.
Founded in 1982 and headquartered in Minneapolis, Buffalo Wild Wings runs with more than 900 restaurant locations across 49 states in the United States and Canada .