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Deals & Dealmakers

Bromley Companies and Highwoods Properties Celebrate Groundbreaking of Midtown East Tower in Midtown Tampa

Bromley Companies, developer of a diversified national portfolio, along with JV partner Highwoods Properties, Inc. today celebrated the official groundbreaking for the highly anticipated Midtown East tower, the anchor building within the 23-acre Midtown Tampa development. Bromley and Highwoods leadership were joined by Tampa Mayor Jane Castor, Archie Collins, President and CEO of Tampa Electric, and Helen Wesley, President and CEO of Peoples Gas.

The 18-floor, 430,000 square-foot project designed by global architecture firm Rule Joy Trammell + Rubio is expected to be complete by 2025. Brasfield & Gorrie are leading contracting for the building, while Barr & Barr lead the contracting for the garage.

“The Midtown Tampa development embodies the ethos of the city of Tampa – a place of connectivity, creativity, and inspiration. The crown jewel tower, Midtown East, will continue to attract top-tier talent and companies to Tampa, and I look forward to the day when we all gather again to celebrate the grand opening in 2025,” said Mayor Jane Castor. “I want to thank all project partners who have been instrumental in the continued growth and success of our city through the development of Midtown Tampa and the highly anticipated Midtown East.”

The groundbreaking comes at a time of strong office leasing momentum at Midtown Tampa, with existing office space at the development reaching over 98% leasing status proving the demand for dynamic, live-work-play environments remains high.   

“Midtown Tampa has ushered in the new, gold standard for office buildings in the local Tampa and Florida market, and Midtown East will be no different as it continues to set the bar high for all future developments across the nation,” said Nicholas Haines, CEO of Bromley Companies. “We are proud to be here today to celebrate the groundbreaking of Midtown East, which is a great milestone for the city of Tampa, and we look forward to opening the doors in 2025.”

“The groundbreaking today represents a milestone for the office leasing market, with incredible early interest for Midtown East prior to the start of construction. We are thrilled to break ground on the tower today and look forward to our grand opening in 2025,” said Brian Leary, COO and Executive Vice President of Highwoods Properties. 

Upon completion of Midtown East, Bromley and Highwoods will jointly own 134,000 square feet, consisting of five floors of office (floors 10 through 15) and ground level retail. The rest of Midtown East will serve as the future headquarters of Tampa Electric and Peoples Gas. 

“Tampa Electric is pleased to be moving into an energy-efficient, storm-resistant new headquarters, to better serve our customers for the decades to come,” said Archie Collins, President and CEO of Tampa Electric. “This central location is a return to our roots, and it allows us to remain an employer of choice as we look ahead to the future.”

Midtown East will feature smart energy management systems, a heat reflective roof, floor-to-ceiling high-performance glass, high-speed destination elevators and floor plans adaptable across uses and work formats. Sustainability is a core component of Midtown East’s value proposition with LEED, Fitwel and Wired certifications being pursued. The ground level will incorporate retail and restaurant uses. Midtown East will redefine the workplace to attract world-class talent in an environment that promotes connectivity, creativity and wellness. 

The design promises a new workplace experience and features covered terraces providing access to the outdoors and a column-free floor plan. Towering over 200 feet high, Midtown East will be the tallest building in Westshore and will boast unparalleled, 360-degree views of Tampa Bay and beyond. 

Comprised of roughly 23 acres, the $1-billion Midtown Tampa development created a new residential and commercial district within the city of Tampa. The development is master planned for over 700,000 square feet of office space, 390 rental apartments, 225 hotel rooms, and 185,000 square feet of retail space. Midtown Tampa also encompasses a Midtown Commons public space, a dog park and a 3-acre lake and recreational trail open to the public. Within the completely walkable neighborhood, guests, residents and tenants enjoy top national retailers and restaurants including REI, Sephora, Shake Shack, True Foods Kitchen, and Whole Foods, among others.

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