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Deals & Dealmakers

Ad agency relocates to Resnick property

Jack Resnick & Sons announced that award-winning, full-service creative advertising agency Mekanism, Inc. has signed a 10-year lease at 250 Hudson Street.

The new lease encompasses 27,780 s/f across the entire 2nd floor of the 15-story building. Mekanism, which develops and produces integrated marketing campaigns, is expected to move rom its current 80 Broad Street location to 250 Hudson Street in early 2019.

Founded in 2003 and headquartered in San Francisco, Mekanism has already won more than 50 global industry awards. Its groundbreaking methods have also been studied by Harvard Business School, and its client roster includes global brands such as Ben & Jerry’s, HB and Charles Schwab.

“As long-term owner in the Hudson Square, we recognized the neighborhood’s potential as a hub for creative tenants, and that our buildings were ideally suited for these companies in both function and character,” said Jonathan Resnick, President of Jack Resnick & Sons.

“Mekanism is a great example of what we envisioned for this former printing building when we set out to reposition it a decade ago.”

“When looking for a new space, it was imperative for us to have one large open footprint that would foster collaboration and creativity for our rapidly growing company,” said Jason Harris, CEO at Mekanism.

“We also needed a space that could house our newly developed in-house content studio and found the perfect space in 250 Hudson. It’s a world class building run by a great family and we’re looking forward to moving in.”

Mekanism will join a tenant roster that includes Bed Bath & Beyond, Sopexa, Lieff Cabraser Heinmann & Bernstein and Writers Guild of America East.

David Rosenbloom of Cushman & Wakefield represented Mekanism. Brett Greenberg and Adam Rappaport of Jack Resnick & Sons represented building ownership in-house. Asking rents were in the high-$70s per square foot range.

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