vineyard vines, a brand best known for its whimsical neckties and smiling pink whale logo, announced it will begin construction this month on its second New York City retail store, located within Grand Central Station.
Set to open late spring 2016, the 42nd Street-facing store front will be adjacent to Banana Republic on the south side of the terminal, flanking the east side of Vanderbilt Hall.
Serving as the brand’s New York City flagship store, the retail space, which clocks in at 6,000 s/f, will offer apparel and accessories for men, women, and children.
“This store opening is extremely special to us, because, in a way, it’s as if we have come full circle,” said the brand’s co-founders Shep and Ian Murray.
“Prior to starting vineyard vines, we commuted everyday through Grand Central Terminal to our desk jobs – and now, to be able to bring a slice of ‘the good life’ back to the people that traverse these iconic hallways daily is somewhat of a dream come true.”