VaynerMedia, a social media digital agency, will move its corporate headquarters to 10 Hudson Yards. The deal, announced by Related Companies, Oxford Properties Group and VaynerMedia itself, was for 88,000 square feet of office space that will be occupied by over 450 of VaynerMedia’s employees in New York City.
The firm will join Coach, Inc., L’Oréal USA and German Software engineering giant SAP at the site’s first office building. Ten Hudson Yards is now 85% committed and is scheduled to open early next year.
VaynerMedia’s move to Manhattan’s West Side marks the shift of New York City’s commercial district to the south and west, buoyed by the growing high-tech sector in Hudson Yards that aims to create a collaborative work environment for many employees.
“We are thrilled to welcome VaynerMedia to Hudson Yards and our marquee roster of tenants. VaynerMedia is a revolutionary firm that merges digital advertising, creative services and technology. The company… represent(s) all that is forward-thinking in the workplace and is therefore an ideal fit for the 21st century community we are creating at Hudson Yards,” said Jay Cross, President of Hudson Yards.
“As New York City continues to establish itself as a tech center, Hudson Yards offers a unique opportunity to be at the center of this thriving ecosystem of creativity and technology,” added Gary Vaynerchuk, Co-Founder and CEO of VaynerMedia. “As a leader, I always want to put people in a position where they can succeed, and I believe Hudson Yards – and Manhattan’s new West Side – is that place. Ten Hudson Yards not only offers the VaynerMedia team a truly unique and collaborative work experience that can’t be found anywhere else in the city, but it also puts us in the center of New York’s next great neighborhood. I am proud to become one of the first commercial tenants that will make Hudson Yards home, and to continue to help write the next chapter of New York City’s tech industry.”
Hudson Yards offers a true interactive, data-driven environment for its tenants, making it a perfect location for technology focused companies looking for a state-of-the art infrastructure. Communications onsite will be supported by a future-proofed fiber loop that promises fast, uninterrupted service. With power generation capabilities and an onsite microgrid, Hudson Yards will remain operational regardless of any outside interruption, including a power outage or a super storm. And, as the first quantified community in the United States, Hudson Yards will be a fully-instrumented urban neighborhood able to measure and analyze key physical and environmental attributes including: pedestrian and traffic flow; air quality; energy production and usage; solid waste, organic waste and recyclables; and health and activity levels of residents and employees. This data will be used to continually improve worker experience, while also making the neighborhood more efficient and improving operational efficiencies, productivity and quality-of-life.
Hudson Yards will also be home to New York City’s smartest and most sophisticated park. The 4.5 acre Public Square at Hudson Yards will be located right outside the front door of 10 Hudson Yards and will be unlike any other park in the city. With jet engines used to remove heat from the train yards below, air-conditioned soil for growing plants and an advanced irrigation system collecting rainwater, the Hudson Yards Public Square will create an urban oasis for all employees.
Ten Hudson Yards was designed by acclaimed global architects Kohn Pedersen Fox Associates and stands 895 feet tall with 52 stories. It offers VaynerMedia a unique work location that is integrated with the High Line and adjacent to the highly anticipated Culture Shed. Construction on the 1.7 million square foot tower began in December 2012. VaynerMedia, Coach Inc. L’Oréal USA and German software engineering firm SAP will begin moving into the tower in early 2016. Another property in the complex, Thirty Hudson Yards, will be home to Time Warner Inc., HBO, CNN, Turner Broadcasting and the Warner Brothers divisions.