Real Estate Weekly
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Ulta will sit pretty at Herald Square

SL Green Realty Corp., New York City’s largest office landlord, has announced that Ulta Beauty, Inc., the largest beauty retailer in the U.S., has signed a 12,040 s/f lease at 2 Herald Square for a new location.

Located on a corner of Herald Square at the intersection of Sixth Avenue, Broadway, and 34th Street, 2 Herald is a 369,000 s/f mixed-use property that’s steps from Penn Station.

“This new partnership with Ulta Beauty, considered one of the most popular shopping destinations, demonstrates the strength of the Herald Square submarket and further attests to the importance of a brick and mortar presence in New York City as part of an overall retail strategy,”said Brett Herschenfeld, Managing Director at SL Green. “I am proud that in only 16 months since acquiring this Property, our business plan has been executed and the retail is now 100 percent leased.”

Other tenants in the building include Victoria’s Secret, WeWork, and Mercy College.

Colliers Executive Managing Director Patrick Breslin and Associate Director Kenny Yip represented Ulta Beauty on the transaction. RKF Vice Chairman Ariel Schuster, Managing Director Ross Berkowitz, and Associates Jason Wecker and Mitch Heifetz represented SL Green.

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