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Two Trees going the Brooklyn way in Flatiron

Rooftop rendering for 50W23
Rooftop rendering for 50W23

Two Trees Management Company announced plans to reposition its building at 50 West 23rd Street towards the neighborhood’s rising number of tech tenants.

Understanding the distinct needs of tech tenants, Two Trees has inked a lease with Brooklyn Roasting Company to open its first Manhattan coffee outpost and has plans to create a 11,000 s/f common roof top space.

“With its central location, large floor-plates, and a new rooftop garden by award-winning landscape designers, 50 West 23rd Street is the ideal place for the area’s growing tech firms to set up shop,” said Dan Conlon, director of Leasing for Two Trees Management.

“As we learned in DUMBO, when you create authentic, top-quality offices, give tenants the support and flexibility to build out creative, unique spaces, and pair that with amenities, you’re bound to attract the best and the brightest. We’re bringing the best of Brooklyn to the Flatiron.”

“Brooklyn Roasting Company looks forward to bringing superb, sustainably-sourced coffees, locally roasted by hand and brewed to perfection to the Flatiron District’s discerning clientele,” said Brooklyn Roasting Company’s managing directors Jim Munson and Michael Pollack.

Tenants at 50 West 23rd Street will have direct access to the new Brooklyn Roasting Company café from inside the building lobby. Founded in 2009 the Brooklyn Roasting Company has locations in DUMBO and the Brooklyn Navy Yard.

Two Trees Management, which bought the 340,000 s/f, 13-story Jewelcor Building in the fall of 2010, has invested in major infrastructure upgrades at the building including new storefront windows, high-speed elevators, modernized interiors, and new HVAC and electrical systems.

Available commercial spaces include four adjacent 31,000 s/f spaces as well as two 7,500 s/f spaces.

DataVision, New York City’s premier independent computer and consumer electronics retailer, moved its flagship to a 5,323-square-foot space to 50 West 23rd Street this summer.

Located on the 10th and 11th floors, Baby products company Skip Hop also recently extended its tenancy in the building through 2021.

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