Sotheby’s has Waze to attract clients

Daniel Gale Sotheby’s International Realty is expanding it popular traffic and GPS navigation app, Waze, to capture a broader audience for its listings and Open Houses on Long Island and in Queens.

This month, the firm used Waze to notify users of nearby DGSIR Open Houses with a branded pin on the Waze map and directions to the Open Houses. A takeover ad with detailed information about the property automatically opens when the vehicle is at a complete stop.

Waze was the first of several tech rollouts this fall DGSIR has planned.