By Sarah Trefethen
Some buildings seem to name themselves.
When the Whitney Museum leased the top two floors of 300 Park Avenue South, the owners at Rockrose Development Corp didn’t know it was the beginning of a trend, Craig Deitelzweig, head of the Rockrose office division, noted at a broker-party-meets-art-opening last week.
But then the rest of the newly upgraded, 15-story Starrett & Van Vleck-designed building began to fill in with tenants including the Smithsonian Institution, The State Council on the Arts, Rizzoli International Publishers and Wilhelmina Models — and the Creative Arts Building was born.
The renamed, 184,000 s/f building is now 95 percent leased.
A 7,108 rsf space on the fifth floor will be fitted with a TPG-designed pre-built office soon, but in the meantime it’s doubling as an art gallery, host to an eclectic selection of work from Latin American artists, curated by Frederico Seve.
The space will be open to visitors until next Wednesday, April 11, and refreshments will be available, according to Deitelzweig.
“We hope people will come, relax, have some coffee and enjoy the art,” he said.