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Residential brokerage Elegran finds room to grow in new normal

Michael Rossi’s Elegran real estate brokerage is expanding its team as the tech-focused company grows its foothold in the New York City market.

Despite the global pandemic, Elegran has secured more listings during COVID than at any time in its 10-year history and added 20 new agents to its roster in October alone.


 “In the COVID era, we have added to our existing team of superb agents and, most importantly, continually increased resources for their advancement,” said Rossi.

“The traditional pool of foreign and out-of-town buyers have extremely limited access to the city right now, and we’re experiencing a shift to a hyper-local, New Yorker-focused market. Agents must become trusted advisors for their clients through and through.”

Rossi has grown his agent count to around 100 since the start of the pandemic and just announced that Benjamin Willig and his team of 18 agents are joining the firm.

Willig began his real estate career as an analyst on the global corporate real estate team at Credit Suisse before joining Anchor as an agent in 2009. He rose through the ranks, taking on a sales management and COO position in 2015.

In his new role, Willig will join Elegran director of sales Jared Antin on the firm’s sales management team and will be responsible for guiding agents through every aspect of the transaction process while helping them maintain a healthy work-life balance.


“Today’s hustle culture has been compounded by the fact that many are working from home and have constant access to work life,” said Willig. “Like Michael, I believe teams built on a foundation of shared purpose, hard work and fun are the most successful, so I’m confident my team will be a seamless extension of the Elegran family.”

A few of the agents joining Elegran from Willig’s team include Fern Kamins, Howard Hauptman, Art Jalandoni, John Dugan, Alexa Johnson, Niko Gavrieli and Mick DiStasio.

“The addition of Ben and his talented team will allow Elegran to continue breaking barriers and offer a safe harbor for New Yorkers during this disrupted time,” said Rossi.

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