Managing director and principal Garry Steinberg of Lee & Associates NYC has arranged a 10-year lease for the first international flagship location for What? Watch at 106 North 6th Street in Williamsburg.
The rent for the 2,500 s/f store is approximately $150 psf, a new record for the block in the heart of Williamsburg. Neighbors will include Urban Outfitters, Gant, Tobe’s Estate, American Apparel, Sandro Williamsburg and A&G Merch.
Andrew Clemens of Ripco represented the landlord, K&C IV LLC. The store is expected to open in late August or September 2014 to coincide with the launch of the debut collection of design-forward watches.
“What? Watch’s decision to open its very first retail store here serves as testimony to the meteoric rise of Brooklyn retail and Williamsburg in particular,” said Steinberg.
“This location gives it access to an audience and reputation it couldn’t achieve anywhere else.”
“Opening in Williamsburg is an excellent opportunity for What? to position itself among the leading trendsetters of New York,” added Sami Salmenkivi, marketing director of What? Watch. “Brooklyn has emerged as the center of artistic and creative culture, and this is the exact audience that we are trying to reach.”
The Lee NYC Brooklyn team is currently marketing retail space at the upcoming Pod Hotel at 626 Driggs Avenue, 294-296 Bedford Avenue and 137 Grand Street.