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Paul Massey launches new investment sales firm

Nearly a year after officially launching a bid for New York City mayor, and two months after leaving Cushman & Wakefield, Paul Massey has started a new investment sales brokerage.

The new firm, B6 Real Estate Advisors, is an investment sales and capital advisory commercial brokerage that will specialize in middle market transactions, ranging from $1 million to $200 million, according to a press release announcing the new company. The company name is short for “Building by Building, Block by Block.”

According to the press release, the firm is looking to “disrupt” the investment sales and capital advisory sectors in NYC by having a “comprehensive, transparent data and technology-forward platform with territory network expertise, owner-aligned philosophy and a collaborative, employee-centric culture.”

Massey co-founded the firm along with former colleagues Neil Heilberg and Michael Wlody, who were both executives at Massey Knakal Realty Services. Heilberg will serve as CEO and Wlody will serve as CFO. The firm said it will announce additional management roles within the new firm in the coming weeks.

The company is temporarily working out of an office space at 275 Madison Avenue until they find a permanent space, and plan to initially launch operations in NYC and New Jersey, according to a spokesperson for the firm.

“Both the investment sales and capital advisory markets are extremely fragmented. I’m confident that we will position ourselves as a leading firm in both spaces, especially given the emphasis we are going to put on leveraging our fully integrated company-wide technology and data platform to best service clients,” said Massey in the announcement. “Our culture will be one that is collegial, collaborative, connected and tech-savvy. Our agents will benefit from extensive, effective training and a no-conflict environment.”


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