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JLL brokers 70,000 s/f pop-up deal for blockbuster digital art show

JLL announced today that the company brokered the 70,000 s/f lease for the new digital Van Gogh experience set to open at Pier 36 on the Lower East Side next month.

Charles Gerace and Alexander Riguardi represented Lighthouse Immersive Inc. in the short-term deal with property owner Pier 36/Basketball City.

The digital art show has risen to blockbuster status, selling out its run in Toronto and extending its run in Chicago, and San Francisco. The company has released more tickets for the Pier 36 show after selling out following the announcement of its debut here.

Created by digital artist Massimiliano Siccardi, the show uses 60,600 frames of video, 90,000,000 pixels, and 500,000+ cubic feet of projections, merging state-of-the-art technology, theatrical storytelling, and world-class animation.

It gives guests the opportunity to “step inside” and experience the post-Impressionist works of Van Gogh in towering projections that showcases images including Les Mangeurs de pommes de terre (The Potato Eaters, 1885), La Nuit étoilée (Starry Night, 1889), Les tournesols (Sunflowers, 1887), and La Chambre à coucher (The Bedroom, 1888).

The hour-long, timed-entry, walk-through experience is designed with health and safety as a priority. Capacity will be limited in accordance with the City of New york’s safety protocols. Additional safety precautions include touchless ticket-taking, temperature checks upon arrival, hand sanitizer stations, social distancing markers throughout the venue, and digitally projected social distancing circles on the gallery floors to ensure appropriate spacing. All guests must wear a face covering at all times during their visit. 

“This is an extraordinarily powerful exhibit that will instantly become a top destination for all New Yorkers and visitors to the city. The dynamism of the exhibit, which is ideally located at Pier 36 on the Lower East Side, is a perfect complement to the energy that will define New York City as it emerges from the pandemic,” Gerace said.

Pier 36 at 299 South Street

While the Van Gough show will be temporary, the Chetrit Group has signed a 28,000 s/f deal to bring the interactive French art gallery Atelier Des Lumières to 49 Chambers Street permanently.

Created by Culturespaces, the Atelier Des Lumières (Studio of Lights) has drawn over three million visitors since it first opened in Paris in 2018.

It will be called the Hall des Lumières and is set to open in on the ground floor of the building under a “multi-year agreement” with the Chetrit Group.

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