Luxury lifestyle brand Baccarat has opened a holiday pop-up store on Bleecker Street.
Newmark Grubb Knight Frank (NGKF) Retail announced it completed the lease for Baccarat at 371 Bleecker Street in the West Village.
Baccarat, a manufacturer and retailer of crystal products, will occupy 1,000 s/f on the ground floor in the space formerly occupied by the Brazilian clothing brand, UMA.
The new Baccarat location, a first-ever pop-up boutique for the brand, will serve as a grab-and-go destination for the busy holiday season.
NGKF Retail’s Executive Managing Director Ross Kaplan and Managing Director Stephen Gordon represented the tenant in the transaction.
Baccarat has been crafting the finest crystal for over 250 years. It has a permanent flagship presence in the city located at 635 Madison Avenue.
The holiday pop-up boutique is in a prime retail corridor surrounded by popular high-end shopping destinations including Coach, Burberry Brit, Cynthia Rowley and Intermix.
“Pop-up stores are becoming increasingly popular,” said Kaplan. “Retailers like Baccarat are testing markets and landlords are embracing these strong tenants who may consider long-term stays if the location proves successful.”
“We are excited to open this new pop-up boutique on Bleecker Street and bring the concept of Everyday Baccarat to this downtown location,” said Jim Shreve, President, Baccarat USA.
“We look forward to presenting a curated gifting collection to our customers as well as introducing Beautiful Gifts in a Red Box to new customers.”