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Deals & Dealmakers

Cake shop Piece of Velvet to open flagship in Greenwich Village

Eastern Consolidated’s Retail Leasing Division has arranged a 10-year, 325 s/f lease at 101 Macdougal Street for Piece of Velvet, a cake and cupcake shop that will be opening its flagship store in the space.

Photo via Piece of Velvet's Twitter page
Photo via Piece of Velvet’s Twitter page

Named by GQ Magazine as one of the top 10 food places to visit in Brooklyn, Piece of Velvet operates four other locations in Brooklyn and one in Manhattan.

James Famularo and Max Swerdloff represented the landlord and tenant in the transaction. The brokers are currently looking for additional sites for Piece of Velvet in Manhattan.

“The space at 101 Macdougal Street will be perfect as Piece of Velvet’s flagship store in Manhattan,” Famularo said.

“The location will enable the business to easily reach a younger demographic since it is blocks from NYU and other nearby colleges and universities where over 50,000 students attend classes.”

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