TF Cornerstone (TFC) has signed a 1,300 s/f short-term agreement with Fishs Eddy for a holiday-themed pop-up shop at 90-100 Gansevoort Street.
Opened this week, the pop-up is using the raw space for a minimum three-month lease, to feature piles of the brand’s gifts and offer holiday shoppers a fun and unusual grab-and-go shopping experience.
“We had an opportunity to host another pop-up and Fishs Eddy was a perfect fit given the upcoming holiday shopping season,” said Steve N. Gonzalez, Director of Retail Leasing for TF Cornerstone.
“This fun and whimsical retail concept will no doubt benefit from the increased foot traffic in the area during the holiday shopping season.”
The pop-up will be Fishs Eddy’s first venture after opening the brand’s flagship Flatiron location in 1986. Through the years, the dish artisans have collaborated with artists such as Todd Oldham, Wayne White and Amy Sedaris.
90-00 Gansevoort Street – the retail portion of TF Cornerstone’s mixed-use residential property in the Meatpacking District, also known as 95 Horatio Street — most recently hosted the experiential pop-up, Museum of Ice Cream, this past summer.