TOWN Residential announce that Jeff Appel has joined its leadership team as president and chief operating officer.
Over the course of the last 22 years, Jeff has established himself as a distinguished and respected member of the real estate business community.
He is migrating from his current position as a Vice President of CitiBank, where he held the distinction of being the number one home-lending consultant nation-wide.
Before that, he was a vice president at Bank of America’s home lending division. He began his career as a real estate agent in California and worked at Manhattan Mortgage company for several years before moving to Prudential Douglas Elliman’s Preferred Empire Mortgage Company.
“Since coming from California to New York 15-and-a-half years ago, I have had the opportunity to work with some iconic brands: Bank of America, Metropolitan Life, and most recently CitiBank–one of the truly great brands,” Appel said.
“I know a great brand when I see it and feel it, and I believed in what TOWN’s brand stood for, which is open collaboration, quality and care, and long term thinking with regard to our clients. I have been attracted to TOWN and actually had a seat at the table with TOWN from the date of its inception. So, this is a role I have been longing for and I am so humbled to be the one trusted with it.”
Appel has played an advisory role at TOWN since beginning with the luxury real estate firm as the director of professional development.
“I think the first order of business for any President and COO is to get full support from his team. I am fortunate in this regard because I already have many deep and very positive relationships with the key stakeholders in the company,” said Appel.
“My first order of business is to get down to optimizing and creating efficiencies in productivity in each of the departments, help our people work to their full potential, create accountability in all our processes and procedures, and lay the groundwork for everyone to be as productive and successful as possible within the company while maximizing their capabilities.”