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Indian textile giant to open midtown south HQ

One of the world’s largest Terry Towel manufacturers has leased is set to open a US headquarters office in Midtown South.

India-based Trident Global Inc. has signed a 10-year lease for the entire 10,150 s/f eighth floor at Brause Realty’s 320 Fifth Avenue.

Ownership was represented by the building’s exclusive agents Jonata Dayan, Executive Vice President, and Brett Weiss, Senior Associate/Leasing of Resolution Real Estate Partners.

Trident Global, Inc.’s new space will serve as headquarters for the company’s U.S. division, whose customer base spans more than 75 countries across six continents and comprises such renowned brands as Ralph Lauren, Calvin Klein, Wal-Mart, IKEA, Macy’s, and JC Penney. The tenant, who will relocate from 295 Fifth Avenue this fall, was represented by Evan Margolin, Vice Chairman, Savills.

“We are pleased to welcome this respected leader in the textile manufacturing industry to 320 Fifth Avenue,” said Melissa Brause, Brause Realty Inc.’s Director of Leasing. “Resolution Real Estate has done a great job marketing the full array of improvements and amenities our building has to offer.”

More than 30,000 square feet of space has been leased at 320 Fifth Avenue in the past 18 months despite the pandemic.

The building offers high ceilings, sleek finishes and recent health and wellness upgrades, which include a 360-degree air purifier with HEPA/carbon filtration in the lobby and self-cleaning elevator buttons with NanoSeptic technology that provide 24/7 surface cleaning and oxidize organic contaminant. In addition, 320 Fifth Avenue features large operable windows and air conditioning units with MERV 13 filters. 


 “The owner’s forward-thinking initiatives, combined with immersive virtual tours and promotion on social media, allowed 320 Fifth Avenue to remain successful throughout the pandemic. The building’s central location, high ceilings and move-in ready pre-built spaces will continue to attract a diverse tenant mix as more offices and showrooms reopen,”  added Dayan.

Located between 32nd and 33rd Streets, 320 Fifth Avenue is a 120,000 s/f 12-story office building with a restored lobby with vaulted ceilings, fully modernized elevators, renovated floors, and complimentary bike storage for tenants.

Major tenants of the property include Signal Products – who brands include Guess, Nine West and Steve Madden – Panties Plus and international consumer products company, Almar Sales.

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