Divorce and moving house, two of life’s biggest stresses, cleared the clouds when it came to Angela Ferrara pursuing a real estate career.
While studying for her bachelors degree at New York University’s Stern School of Business, Ferrara worked at a law office.
“I worked for a small group of four attorneys, two of whom were divorce and estate attorneys, the other two leading a small real estate practice,” she recalled.
“When I would see people leaving the office after a consultation with the divorce and estate side of the practice, they were always depressed, sad, and usually crying. On the other hand, when they left the real estate side of the business, they were animated and enthusiastic. It seemed like opposite sides of a pendulum.
“Since I wanted to start my career where people were positive and happy — and real estate seemed challenging and fun — felt it would be a perfect fit for me.”
Now executive vice president of sales and leasing for The Marketing Directors, Ferrara oversees on-site sales, leasing and marketing for some of the country’s top owners and developers and has found her calling working with the next generation of residential real estate leaders, (sales strategists, as she likes to call them), passing along some of the skills that led to her own success. Ranked among the industry’s top real estate professionals, Ferrara has picked up a plethora of awards and accolades along the way.
The New Jersey Builders Association voted her Sales Manager of the Year this past spring and she was awarded the same accolade by the National Sales and Marketing Council last year.
She has built her two-decade career from a foundation that she said was built when she joined a small homebuilder in Park Slope, Brooklyn, learning the ins-and-outs of all aspects of residential development, from the ground up.
“It was an experience that gave me a great foundation for my future, and by seeing all the disciplines associated with the development business, I was able to hone in on a specific direction that I enjoyed and excelled in the most,” said Ferrara.
As she gravitated towards the sales and marketing side of the business, Ferrara took a position with Time Equities, working on a team responsible for many of the city’s most prominent residential conversion projects.
In 1990, she joined Sterling Equities, and further expanded her knowledge base and skills by repositioning and marketing properties throughout the U.S.
It was there she met Adrienne Albert and Jackie Urgo of The Marketing Directors, who worked with Sterling Equities as its on-site experts.
“Once I was exposed to The Marketing Directors’ training, I knew I wanted a career in on-site sales and leasing,” she said.
Ferrara said she left Sterling Equities in 1999 with the feeling that one day she would join Albert’s team and, after a stint with a Westchester homebuilder, she did just that.
She now holds a real estate license in five states (NY, NJ, CT, MA, PA), and is responsible for leasing, sales and marketing at a number of noteworthy projects in New York and New Jersey, including The Eugene, Vantage, Park & Shore, Hudson Lights, The Forge and 65 Bay Street just to name a few.
Currently, Angela is overseeing over 2,500 homes for lease and sale.
“Being with The Marketing Directors has given me the opportunity to develop and utilize a wide-range of skills,” she said.
“I don’t believe there is another company in this industry that is as focused, experienced and educated in the myriad of elements involved with the residential development and marketing process.
“The sales philosophy that we have created is based fundamentally on strategy and logic, but at the same time provides a very consultative and emotionally-appealing approach to selling.
“This approach has worked well for me as a salesperson and it has also demonstrated a proven track record for those I have trained.”