The Up NYC, a Nike-authorized sneaker store that marks the first collaboration between rapper Fat Joe and entrepreneur Scott Spina, has signed a lease for approximately 3,000 s/f of Washington Heights retail at 3806 Broadway.
Spina, a 19-year-old, New Jersey-based sneaker re-seller, got his start selling rare shoes to a host of celebrities, including Fat Joe, and many of his celebrity contacts are expected to make surprise guest appearances at The Up NYC.
Fat Joe described The Up NYC as “a store within a store” that is going to be “like a museum that no one’s ever done before.”
The store will be a destination for shoppers seeking the newest sneakers on the market, including Nike and Air Jordan, for whom the store will serve as an authorized retailer.
The store, which was designed by Nike designers, is situated in a high-visibility location between West 158th and West 159th Street.
“Fat Joe is from Upper Manhattan, so he loved this location and is excited to bring his new concept to his hometown,” said Winick Realty Group’s Zach Diamond.
Diamond represented the tenant in the long-term lease transaction, while landlord 3800 Broadway Associates LLC was represented in-house by David Israeli.
