Newmark announces a 6,000 s/f lease for the NYC flagship for Amsterdam’s fashion and lifestyle brand, Daily Paper, at 18 Delancey St.
The transaction marks Daily Paper’s inaugural state-side flagship on New York’s Lower East Side.
Newmark’s Managing Director Andrew Stern and Associate Director Tyler King represented the landlord, Solar Realty Management, while Claire Chapin of Selene represented the tenant in the transaction.
“Despite all the recent turmoil with COVID-19 and the restructuring of many retailers, brands like Daily Paper are embracing the changing landscape and using the unique physical space to amplify their aesthetic, creating a place for New Yorkers to experience the brand in-person,” said Stern.
Daily Paper’s Amsterdam-based fashion and lifestyle brand was established in 2012 by childhood friends Hussein Suleiman, Abderrahmane Trabsini and Jefferson Osei. They were born and grew up in Amsterdam’s Old West neighborhood and launched their fashion brand from a blog they started as kids.
The trio shared a love for music, art, fashion and culture and grew the brand into a household name fueled by the rich heritage of African culture wrapped in contemporary designs. They have made Daily Paper one of the fastest-growing fashion brands out of Europe. Daily Paper offers two collections a year focusing on both men and womenswear with a range of timeless designs across accessories.
“We wanted to create a destination store where we could showcase the world of Daily Paper in an area that fits with the brand,” said Hussein Suleiman, one of the founders of Daily Paper.
The new flagship covers 6,000 s/f spanning four floors from the 1,500 s/f basement, 1,500 s/f ground floor, 1,500 s/f second floor and 1,500 s/f rooftop space.
Heather Faulding of 4plus Designs created the external and interior, which mirrors the brand’s celebrated Afrofuturistic aesthetic. The store includes a coffee bar and lounge area, and future rooftop space.