Citi Habitats announced today (Wednesday) that agents will begin to move into the firm’s newly renovated Union Square office, located on the 5th floor of 250 Park Avenue South.
The end result of a six week renovation process, the office is a more aesthetically pleasing and technologically advanced work space, according to Gary Malin, president of the firm.
“As we near completion of our rebranding campaign, we have begun to elevate the appearance of our offices to match our firm’s soon-to-be-released look and feel. We want all of our office locations to reflect our core belief in the importance of client hospitality; and also allow for easy collaboration between agents, managers and support staff.” said Malin.
“The state-of-the-art Union Square office makes use of modern technology to make it easy to share information and ideas – both with fellow team members and clients alike. As a firm, it is important to us to remain at the forefront of the brokerage industry, and the Union Square office is a sign of things to come.”
The office renovation is part of what the company has labeled a process of “building the Citi Habitats of tomorrow.” This strategic plan to strengthen and grow the company includes establishing new, state-of-the-art office locations like 250 PAS, conceived for more flexible and technology-based brokerage, and the introduction of a new branding campaign.
It will also involve the consolidation of offices with overlapping constituencies; earlier this month the company addressed its over-representation in the Flatiron District by announcing the consolidation of its locations at 27 East 22nd Street and 32 East 22nd Street into the newly-renovated and expanded 250 Park Avenue South location. That office will now be the home base for approximately 90 agents, in addition to related office support staff.
“The pattern of business has changed,” said Malin. “Citi recognizes that the needs of consumers has shifted from being able to walk into a storefront to working online with technologically savvy agents.
“We are focused on introducing a new paradigm in our business, one that emphasizes smarter, more flexible office spaces that address this reality. Over the next two years we will renovate certain offices, while seeking additional space to suit our plan for growth Downtown.”
In September, the company plans to unveil its new branding campaign. The next branch office slated for an upgrade is Citi Habitat’s West Village location at 114 Perry Street.