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Cindy Farkas Glanzrock, president and owner of Glanzrock Realty Services, just launched the Building Art Curatorial Program (BACP). BACP discovers, exposes, and leases art to commercial clients for their lobby spaces with the option to purchase the artwork. 915 Broadway (at the corner of 20th Street), owned by ABS Real Estate Partners, was be the first building to partner with BACP. Its newly renovated lobby is showcasing street-chic artwork from Sen2, a Bronx-based artist who has leased two pieces from his cartoon series to be displayed in the building’s lobby. The building will exhibit the artwork for a limited period, similar to a gallery or museum rotation. Other new installations will show at 1001 Sixth Avenue, which will feature pop sculptures from artist DOC (Design Obtain Cherish), and 29 West 38th Street, which will showcase the work of graffiti artist LARoc/LAII, protégé to Keith Haring.
Photos by Jay Sullivan
