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CBRE acquires San Francisco-based tech brokerage Custom Spaces

CBRE Group has acquired Custom Spaces, a San Francisco-based, tech-focused boutique brokerage that advises technology companies such as Airbnb, Cruise Automation, Medium, Gusto and Coinbase, on occupancy strategies.

Jenny Haeg, founder and CEO of Custom Spaces, will join CBRE as a vice chairman within its Advisory & Transaction Services business and will have a leadership role with CBRE’s global Technology Practice.

The practice group consists of CBRE Advisory and Transaction Services professionals who collaborate to meet the real estate requirements of technology companies – from Fortune 100 multi-nationals to high-growth, mid-cap companies, to emerging venture capital-backed start-ups.

Joe Wallace, Executive Managing Director, Bay Area, CBRE, said, “Tech companies operate in an incredibly dynamic environment. There are very few real estate advisors who, like Custom Spaces, both understand the unique requirements of the tech sector and can implement related plans quickly at scale.”

Airbnb real estate director Tido Pesenti said the deal is a win-win.

“Custom Spaces has built a very capable team and great brand through a tireless commitment to acting in the best interest of its clients and cultivating strong relationships. Joining forces with CBRE will undoubtedly bring access to cross-disciplinary expertise and horsepower that will only further help Airbnb achieve our real estate goals and objectives,” said Pesenti,.

Haeg founded Custom Spaces in 2011. In addition to the Bay Area, the firm has developed real estate solutions for tech companies in markets such as New York, Los Angeles, Tokyo and London.

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