Category : Views

REBNY WatchViews

Now that East Midtown has been rezoned, the hard work begins

REW
by REW1398
Now that the City Council has made it’s long anticipated decision on the Greater East Midtown rezoning plan, where do we go from here? First of all, as one of the world’s leading office districts, East Midtown is a vibrant and essential part of New York City. It is the...
Views

Belfast retail turnaround a Titanic achievement

REW
by REW1851
By Joe Aquino, founder, Joseph A. Aquino Commercial RE Services As a commercial real estate broker, I constantly travel the world searching for new retailers to bring back to New York City and the other cities in America. Most recently, I visited Belfast. The Lonely Planet Travel Site, which directs...
NYC Renters: Take Advantage of the Remaining REBNY Open House Thursdays
REBNY WatchViews

NYC Renters: Take Advantage of the Remaining REBNY Open House Thursdays

REW
by REW1298
In the final stretch of summer, apartment hunters looking for their next rental in New York City can conveniently view, all in one night, prime availabilities through REBNY’s Open House Thursdays.   Our new, cross-firm initiative to jointly showcase rental listing open houses held by REBNY Residential Brokerage professionals during...
Multiple messaging platforms
Marketing and Public RelationsViews

Multiple messaging platforms

REW
by REW1394
By Linda S. Alexander, President, Alexander Marketing Corp. So many ways to get the word out! Public relations used to be one of the holy triad of marketing mediums, alongside advertising and direct marketing. But today, PR is an umbrella for multiple platforms, not the least of which is social...
Curating your brand’s image through integrated marketing
Marketing and Public RelationsViews

Curating your brand’s image through integrated marketing

REW
by REW1860
By Sarah Berman, founder & president, The Berman Group Working in any competitive industry, especially one as unpredictable as real estate, you will inevitably encounter a seemingly endless stream of challenges. As the pressures of the industry converge, one of the most crucial tasks becomes keeping the quality of your...
When you are striving for recognition and visibility, it’s time to try PESO
Marketing and Public RelationsViews

When you are striving for recognition and visibility, it’s time to try PESO

REW
by REW2218
By Filomena Fanelli, CEO/Founder, Impact PR & Communications Let’s face it: the real estate business is competitive, fast-moving and ever-changing. A smartly developed and expertly executed public relations campaign can be the differentiator that a residential or commercial brokerage, developer, landlord, designer, architect, real estate investment or construction firm needs...
FeaturedREBNY WatchViews

Why REBNY launched its listing syndication service

REW
by REW1975
After nearly two years of meticulous planning, the Real Estate Board of New York’s (REBNY) Residential Listing Service (RLS) launched Syndication earlier this week. A game-changing technology service for the real estate industry, Syndication allows salespersons and brokers to easily send residential real estate listings to a powerful network of...
Green BuildingREBNY WatchViews

Flawed metric that rewards inefficiency shouldn’t guide green policy

REW
by REW1316
REBNY is committed to energy-efficient policies that make our city greener, stronger and more sustainable. We recently continued that commitment by testifying on three sustainability bills under consideration by the City Council. While we oppose two of the bills, we believe some aspects of these proposals can be improved to...
Alicia Glen is advocating for affordable housing for all New Yorkers
Views

Alicia Glen is advocating for affordable housing for all New Yorkers

REW
by REW1638
By Heidi Burkhart, president, Dane Professional Consulting Group In the last few months, housing and community advocates have started a targeted campaign against Alicia Glen, deputy mayor in charge of housing and economic development. As part of their campaign, these advocates have been asking the city, and Glen in particular, to...
REBNY WatchViews

New recycling rules for businesses about to take effect

REW
by REW1359
  Most of us are well aware of how to handle recycling at home, but what does the average New York office worker know about how commercial buildings administer the task of recycling? A looming deadline will soon provide the answer. The City will begin enforcing its new recycling rules...