A true understanding of the housing product, strong familiarity with local market and solid connections in the community have enabled one Bergen County real estate broker to rise above the rest at Trio, the upscale condominium building in Palisades Park.
Sophia Sul, a real estate veteran based out of Eastern International Realty, Inc. in nearby Ft. Lee, has found great success at Trio by perfectly matching its upscale homes with her discerning clientele.
Sul has already sold three homes at Trio and has several other buyers interested in purchasing at the collection of 140 one-, two-and three-bedroom residences.
The key ingredient in any real estate agent’s success is the ability to know exactly what their clients are looking for and direct them towards housing options that fill their specific needs in terms of pricing, location, design and more.
To accomplish this, agents need to have detailed knowledge of local market conditions and the available housing inventory to identify value-added opportunities where homebuyers can get the most for their money.
Sul unquestionably possesses all these traits as exemplified by her sales record at Trio.
As a specialist in luxury residential real estate in Bergen County, she was one of the initial brokers to see the incredible buying opportunity at the building, which blends affordable prices with spacious, well-designed homes, world-class amenities and ideal location just minutes from the George Washington Bridge.
Working closely with Honey Hwang, on-site Sales Manager for The Marketing Directors, Inc., the exclusive marketing and sales agent for Trio, Sul has been able to effectively and efficiently guide her clients to the perfect home at the building.
“Sophia has been a strong supporter of Trio from the onset of our sales program,” said Hwang.
“Her strong relationships within the local real estate community and understanding of the inherent value motivates her to bring new customers to the building time and time again reinforcing the strong reputation of Trio for value, quality and appeal among area brokers.”
“She’s incredibly well-versed in her client’s need and extremely knowledgeable about the Trio condominiums. She can immediately identify the type of home at Trio that is right for her homebuyer. She also stays aware of all the recent sales and building milestones allowing her to be informed of our available inventory and act immediately when a home that fits their buyer’s needs is released for sale.”
Keeping an open line of communication with the Trio sales office paid strong dividends for Sul when Trio announced a new buyer incentive that provides $25,000 in savings at the building.
Sul was able to quickly inform her clients of the one-of-a-kind deal so they could take advantage of the price savings and have preferred choice of design and location from the availability list at Trio.
“Ms. Sul brought a number of buyers to our sales office that loved the Trio building, but were still on the fence and wanted more time to think about their decision,” said Hwang.
“The introduction of the incentive program allowed her another tool to help market the building and become one of the deciding factors for her clients to move forward with their purchase. Her ability to inform them of the incentive quickly meant the home style they were seeking was available when they came back to take advantage of the offer.”
An added bonus for Sul’s sales success at Trio, which is situated in a borough with one of the highest concentration of Koreans in any municipality in the United States, is the ability to speak Korean and communicate with the one of the building’s target demographics.
The limited time $25,000 incentive program at Trio has been particularly popular with first-time homebuyers such as single professionals, young couples and growing families who have found the value-laden opportunity too good to pass up.
Trio’s buildings feature one-, two- and three-bedroom homes – including spectacular Penthouse residences, priced from $330,000.
Condominiums at Trio range in size from 742 square feet to 1,751 square feet and boast designer elements including floor-to-ceiling windows, hardwood floors and modern recessed lighting.
Gourmet kitchens include granite countertops, stainless steel GE appliances, custom maple cabinets, and Kohler fixtures. Designer bathrooms boast Crema Marfil marble floors, granite countertops, custom maple vanities, and Kohler fixtures. All homes come with an individual washer and dryer. Immediate occupancy is available.
Located at 800 12th Street in Palisades Park, Trio is situated in an established residential neighborhood minutes from the George Washington Bridge and a number of transportation options including bus and NY Waterway Ferry service into Manhattan.
Residents also enjoy an exciting suite of newly-renovated, five-star recreational amenities including concierge service, a lounge featuring billiards, ping pong and large screen TV with catering kitchen; state-of-the-art fitness center, yoga studio, children’s playroom, game room, virtual golf simulator, outdoor terrace and a business center all located within the buildings. Covered parking is also available.
“The new recreational and social amenities at Trio raise the bar for what homebuyers expect in a condominium community,” says Ron Orgel, a representative of MWHF Palisades Park, Trio’s developer.
“By completely renovating these facilities, we’ve created a living environment that rivals some of Manhattan’s most exclusive buildings, but at a price that’s significantly less.”