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BOND expanding and relocating to Union Square

Noah Freedman

BOND New York, a NYC residential sales and rentals brokerage, has announced it will be relocating and expanding its Greenwich Village, 250 Mercer Street Office to a new Union Square location at 853 Broadway in May to nearly double its size.

The fully-gutted 8,000 s/f space boasts four exposures lined with windows and panoramic open views over Union Square Park, the Hudson River, the Empire State Building, the Freedom Tower and downtown.

The new location will house the existing 100 agents from the Greenwich Village storefront office and have additional space for 50 more affiliates. The space will be state of the art with lounge areas for agents and customers, numerous conference facilities, phone booths, cafeteria and desk and office spaces from virtual workstations to private offices.

“With the increase of experienced agents looking for affiliation with BOND, we needed to expand our office space. This Union Square office location is ideal because it is atop the major downtown transportation hub making it convenient for agents and clients alike,” said Noah Freedman, co-founder, BOND New York.

“This is more than just any expansion. In today’s era of startups attempting to cut corners or reinvent the industry with investor -funded, unsustainable business models, we feel that it is important to note that this move represents the reliability and stability of the BOND brand–the ever-strengthening ‘bond’ of its cofounders and was, as always, self-funded via BOND profits,” adds Bruno Ricciotti. “We aim to replicate the success of our Columbus Circle location where we took over three floors in just a few years. Our Village location has been maxed out on space limiting our hiring, but now with the expansion to 853 Broadway we will have the flexibility to add space as we grow indefinitely without having to move. While we value the branding that our storefronts provide, it is also imperative to have office space in which we can continue to grow.”

BOND represented itself in the lease with the landlord and signed a 10.5 year lease.

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