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AYR fashion brand hopes to raise profile with UES pop-up

Cult-fashion brand AYR has signed a short-term lease at 958 Lexington Avenue.

The Worldwide Leasing Team of Faith Hope Consolo and Corey Shuster at Douglas Elliman arranged a lease for the landlord. AYR was represented by Robert K. Futterman & Associates.

“AYR is another successful retailer blending clicks to bricks. After being born exclusively as a pure-play etailer, this three-year old women’s apparel brand is a highly anticipated addition to the Upper East Side,” Consolo said.

“Building off of the success of their pop-up store downtown, AYR is positioning itself with a goal to grow and expand. The decision to evolve uptown and create the lure of a store on ‘Baby Madison’ is brilliant.”

Launched in 2014, the label is known for its simplistic approach to basics. AYR, an acronym for All Year Round, had launched a pop-up shop in SoHo last December, and has turned permanent on Lafayette Street due to its popularity.

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